Vice President of Marketing

Arketa

Head of Marketing managing a team to drive marketing strategy and growth for fitness and wellness platform Arketa. Overseeing all marketing efforts from acquisition to partnerships.

Posted 5/22/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $240,000 - $280,000 per yearWebsite

About the role

Key responsibilities & impact

Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships
Lead, develop, and grow a team of four across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialists
Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation
Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates
Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear
Own the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership team
Partner with the CEO and leadership team on Arketa's expansion from SMB into mid-market
Build the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth

Requirements

What you’ll need

7-10+ years of experience in marketing, with at least 2 years managing people directly
Experience in B2B marketing
Performance and growth marketing roots, with deep fluency across paid search, paid social, inbound
Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue
A track record of leading marketing through 3x growth scale ( or you were the first or second marketing leader at a comparable stage company)
Experience managing teams of 2 to 6 people for at least two years
Strong analytical instincts and the ability to own a marketing model that ties spend directly to revenue outcomes
Comfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull back
Hands-on experience with AI implementation
Genuine passion for wellness, fitness, or studio operations

Benefits

Comp & perks

Competitive Salary and Stock Options
Unlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilities
Medical, dental, and vision health insurance
Fitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships. As an Arketa employee, we see movement as opportunity.
Parental Leave Policy

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingperformance marketinggrowth marketingpaid searchpaid socialinbound marketingmarketing forecastingAI implementationmarketing budget managementpipeline management

Soft Skills

leadershipanalytical instinctsdecision makingprioritizationoperating in ambiguityteam developmentcollaborationcommunicationstrategic thinkingadaptability