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About the role
Key responsibilities & impact- Own and execute a territory sales strategy to drive new customer acquisition and market share expansion
- Identify, target, and penetrate high-potential accounts within the assigned region
- Generate and maintain a robust pipeline of qualified opportunities through: Cold outreach, Networking, Industry events, Referrals
- Proactively pursue and close net new business opportunities to meet or exceed revenue and margin targets
- Continuously evaluate territory performance and adjust strategies to maximize growth and coverage
- Manage all stages of the sales cycle, including: Prospecting, Discovery, Solution development, Proposal delivery, Negotiation and closing
- Maintain accurate and up-to-date opportunity tracking, forecasting, and pipeline management in CRM (e.g., Salesforce)
- Drive deal velocity and conversion rates through disciplined sales execution
- Establish strong relationships with new customers and key decision-makers during the sales and onboarding phases
- Ensure a smooth transition from initial sale to implementation and early-stage growth
- Collaborate with internal teams or Account Managers (if applicable) to transition accounts for long-term management once established
- Apply technical knowledge of packaging adhesives to deliver consultative, value-based solutions
- Conduct product demonstrations, trials, and presentations to differentiate offerings and win new business
- Partner with Technical Service teams to: Support product trials and line qualifications, Address customer requirements, Ensure successful product adoption
- Monitor market trends, customer needs, and competitor activity within the territory
- Identify emerging opportunities and risks to inform territory strategy
- Provide voice-of-customer (VOC) insights to support product development and commercial strategy
- Partner with internal teams (Technical, Marketing, Supply Chain) to support successful customer acquisition and onboarding
- Align on pricing, proposals, and contract terms to ensure competitive and profitable outcomes
Requirements
What you’ll need- Bachelor’s degree in Business, Engineering, Chemistry, or a related field required (advanced degree preferred)
- 5+ years of experience in B2B sales with a strong focus on new business development
- Proven track record of meeting or exceeding sales targets and acquiring new customers
- Demonstrated ability to build and manage a high-performing sales pipeline
- Experience in industrial adhesives, packaging materials, or technical product sales preferred
- Strong prospecting, negotiation, and closing skills
- Ability to navigate complex, multi-stakeholder sales environments
- Technical aptitude with the ability to translate customer needs into solutions
- Knowledge of packaging processes and adhesive applications is a strong advantage
- Excellent communication, organizational, and time management skills
- Self-motivated, competitive, and results-driven mindset
- Proficiency in CRM tools (Salesforce or equivalent).
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B salesnew business developmentsales pipeline managementprospectingnegotiationclosingtechnical aptitudepackaging processesadhesive applicationsconsultative selling
Soft Skills
communicationorganizationaltime managementself-motivatedcompetitiveresults-drivenrelationship buildingcollaborationadaptabilitystrategic thinking
Certifications
Bachelor’s degreeadvanced degree (preferred)
