Communications Specialist

Arizona State University

Communications Specialist creating personalized email, SMS, and multichannel campaigns for ASU EdPlus’s digital learning programs. Optimizing student recruitment, enrollment, persistence, and degree-completion communications.

Posted 8/5/2026full-timeScottsdale • Arizona • 🇺🇸 United StatesMid-LevelSenior💰 $71,500 - $74,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing comprehensive communication strategies for prospective and current students, utilizing Salesforce Marketing Cloud and AI-driven personalization tools. Proficient in creating engaging content and optimizing multi-channel campaigns to enhance student outcomes and engagement.

Highest-signal resume keywords

Salesforce Marketing CloudJourney BuilderHTML, CSS, AMPscript1:1 and Mass Communication CampaignsData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Template DevelopmentCampaign OptimizationMultivariate TestingAudience TargetingRegulatory Compliance

Soft Skills

Strong Organizational SkillsCreative and Strategic ThinkingProblem SolvingAdaptability in Fast-Paced Environments

Tools & Technologies

Marketing Cloud's EinsteinAI ToolsEmail, SMS, Dialer, App Notifications

Industry Keywords

Student CommunicationEnrollment ManagementFinancial AidDegree CompletionMarket Research

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and manage end-to-end communication flows guiding prospective students from college choice through enrollment and supporting current students through registration, financial aid, and degree completion
Use AI-driven personalization at scale with Marketing Cloud's Einstein, Claude, and other emerging tools to deliver segmented and 1:1 campaigns
Identify student pain points, run multivariate tests, validate audience targeting against business rules, and track engagement and ROI
Partner with academic units, support services, CRM, success center, enrollment center, data teams, and colleges/units to build comprehensive communication strategies
Develop contextual and motivational content, including resources, eligibility, benefits, alumni stories, and milestone celebrations
Implement targeted re-engagement strategies for prospective and current students
Perform QA testing of personalization, dynamic content, segmentation, rendering, and regulatory compliance
Create, design, schedule, and optimize campaigns across email, SMS, dialer, app notifications, and ringless voicemail
Build and troubleshoot email templates with dynamic content, AMPscript, interactive content, personalization logic, segmentation, and rendering
Prioritize work, solve problems, contribute journey mapping, and produce measurable improvements in student outcomes
Write and review content for ASU and corporate partner brand guidelines, document learner communication experiences, and contribute to market research
Coordinate or assume other duties or projects as assigned

Requirements

What you’ll need

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field, or equivalent combination of experience and/or training
Bachelor's degree or higher in a related field preferred
Experience with Salesforce Marketing Cloud, including Journey Builder
Proficiency creating mobile, responsive email communications and templates using HTML, CSS, and AMPscript
Proven record developing, executing, and analyzing marketing communication campaigns
Experience documenting and visualizing communication experiences
Strong organizational skills and ability to manage multiple projects simultaneously
Experience with 1:1 and mass communication campaigns across email and SMS
Experience working effectively with others to meet deadlines and budgets
Experience analyzing campaign and research data and translating findings into actionable insights
Passion for new technologies, including AI tools, and their application to student communications
Ability to think creatively and strategically when handling complex issues
Ability to thrive, adapt, and reprioritize in a fast-paced environment
Cover letter must answer whether the applicant has deployed mass communications to audiences exceeding 5,000 and identify prior Email Service Providers
Applicant must be eligible to work in the United States; ASU EdPlus will not sponsor this position
Successful completion of pre-employment screening, background check, and fingerprint check required

Benefits

Comp & perks

Healthcare
Financial Security
Retirement
Family Resources
Tuition Reduction for eligible ASU employees, their dependents and spouse
Discounts
Flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy