Associate Director – Enrollment and Recruitment

Arizona State University

Associate Director of Enrollment and Recruitment for ASU Local. Leading enrollment strategies and collaborating with creative partners for effective student recruitment.

Posted 7/11/2026full-timeTempe • Arizona • 🇺🇸 United StatesSenior💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the resident expert in higher ed enrollment strategy, bringing professional experience in admissions, enrollment management, or student recruitment from a college or university setting
Translate that expertise into concrete, executable recruitment plans across all ASU Local sites, grounded in what the data shows is working
Develop and maintain a data-informed enrollment strategy; analyzing funnel metrics, conversion rates, yield patterns, and outreach effectiveness to drive decisions and adjust course in real time
Lead enrollment strategy development in close partnership with the Executive Director
Serve as the primary enrollment strategy partner to the Creative Communications team in the Dean's Office, translating recruitment goals and data insights into actionable creative briefs
Collaborate with marketers and copywriters to ensure campaigns, messaging, and outreach materials are strategically aligned with enrollment targets and audience segments
Design and deliver a comprehensive training series for all ASU Local staff members covering the recruitment strategies that have driven our growth
Regularly review and analyze enrollment funnel data across all sites
Manage recruitment budgets and site-level marketing fund allocation in partnership with site leaders

Requirements

What you’ll need

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Evidence of a Master's degree preferred, however, relevant work experience is highly valued.
Demonstrated success in developing and implementing enrollment growth strategies across multiple sites.
Evidence of achieving or exceeding benchmarks in student enrollment, persistence, engagement, and/or goal attainment.
Experience with Salesforce or other CRM systems, student case management, and enrollment technology tools (3+ years).
Strong track record of building partnerships with educational institutions and community organizations.
Evidence of designing learning or engagement experiences for small and large groups.
Experience collaborating with marketing teams to align recruitment strategies, campaigns, and messaging with organizational goals.
Experience in instructing, coaching, or mentoring students.

Benefits

Comp & perks

Health insurance
Retirements plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Enrollment ManagementStudent RecruitmentData-Driven Decision MakingEnrollment Growth StrategiesBenchmark Achievement

Soft Skills

CollaborationCommunicationCoachingLeadership