Product Marketing Manager
Ariston Group
full-time
Posted on:
Location Type: Office
Location: Ho Chi Minh City • 🇻🇳 Vietnam
Visit company websiteJob Level
SeniorLead
About the role
- Manages day-to-day operations of the product marketing team setting them for success in their designated product portfolio;
- Manages the margins and prices of all product portfolios collectively;
- Leads the overall product planning and strategy with commercial function;
- Enables forecast accuracy of all product portfolios;
- Manages revenues margin and MS targets within the assigned products;
- Conduct in-depth market analysis to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies;
- Lead and coordinate product launches, ensuring alignment across sales, marketing, and product development teams.
- Collaborate with the sales team to provide tools, training, and resources that enhance their ability to sell our products effectively Establishes high levels of customer satisfaction;
- Ensures offers are aligned with market needs;
- Maximizes Brand positioning;
- Drives cross-functional collaboration, strategic focus and organization agility;
- Defines and builds required capabilities to drive the performance of product marketing teams;
- Influences a winning spirit, embedding our culture within Product Marketing teams.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Sales, or related discipline.
- Strong understanding of product marketing and management principles.
- 10+ years of experience in product marketing within MNCs.
- 5+ years of proven track record in using appropriate product positioning, pricing, distribution, service and promotion plan techniques to positively impact market share, sales target, margin, business penetration beyond the technical characteristics of the product;
- 3+ years in market/customer facing operations: B2B, and B2C - different go-to-market models.
Benefits
- Work environment accessible, welcoming and inclusive in compliance with legal obligations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingproduct managementmarket analysisproduct positioningpricing strategiesdistribution techniquespromotion planningB2B operationsB2C operationsforecast accuracy
Soft skills
leadershipcollaborationcustomer satisfactionstrategic focusorganizational agilityinfluencingteam managementcommunicationcross-functional coordinationcultural embedding
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Sales