Marketing Automation Strategist

Aristocrat

Marketing Automation Strategist at Aristocrat responsible for customer engagement and automation in iLottery program. Leading strategy and optimization across multiple channels for marketing growth.

Posted 7/24/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $84,000 - $156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing automation and lifecycle marketing, with a strong focus on campaign performance metrics, predictive modeling, and advanced personalization techniques. Proficient in managing complex customer journeys and optimizing automated workflows across various communication channels.

Highest-signal resume keywords

Marketing AutomationLifecycle Marketing StrategyBloomreach EngagementCRM OperationsData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ExperimentationSegmentation LogicA/B TestingJinja TemplatingAutomated WorkflowsPredictive ModelingPerformance MetricsEmail MarketingPush Notifications

Soft Skills

Analytical SkillsCommunication SkillsCollaboration SkillsOrganizational SkillsProactive Attitude

Tools & Technologies

BloomreachCRM PlatformsAnalytics PlatformsEmail PlatformsSurvey Tools

Industry Keywords

Marketing AutomationLifecycle MarketingCustomer EngagementPersonalizationCampaign Management

About the role

Key responsibilities & impact

Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program
Act as the primary point of accountability for lifecycle automation performance and scalability
Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences
Leverage predictive modeling and advanced personalization features to drive engagement and retention
Configure and manage complex triggers, segmentation logic, and multi-step customer journeys
Complete promotional and bonus campaigns within automation workflows
Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization
Identify and resolve automation risks and technical limitations
Enforce QA, testing, and launch standards for all automated campaigns
Build and complete A/B and multivariate tests to continuously improve performance
Monitor and report on important metrics, translating results into actionable insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
Proven hands-on experience with Bloomreach Engagement or a similar platform
Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation
Demonstrated experience owning lifecycle or CRM performance metrics
Proficiency with Bloomreach features such as weblayers and in-app messaging
Experience with Jinja or similar templating logic for dynamic personalization
Strong analytical skills to synthesize data into insights and recommendations
Excellent communication and collaboration skills
Highly organized and diligent, with the ability to manage multiple high-impact initiatives
Self-directed and proactive, growing in a hybrid, cross-functional team structure

Benefits

Comp & perks

health, dental, and vision insurance
paid time off
401(k) plan with employer matching