Marketing Automation Strategist
Aristocrat
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
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Salary
💰 $81,200 - $150,800 per year
About the role
- Take full responsibility for the complete marketing automation and lifecycle approach for the Massachusett's iLottery program
- Act as the primary point of accountability for lifecycle automation performance and scalability
- Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
- Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences
- Leverage predictive modeling and advanced personalization features to drive engagement and retention
- Configure and manage complex triggers, segmentation logic, and multi-step customer journeys
- Complete promotional and bonus campaigns within automation workflows
- Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization
- Identify and resolve automation risks and technical limitations
- Enforce QA, testing, and launch standards for all automated campaigns
- Build and complete A/B and multivariate tests to continuously improve performance
- Monitor and report on important metrics, translating results into actionable insights.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
- Proven hands-on experience with Bloomreach Engagement or a similar platform
- Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation
- Demonstrated experience owning lifecycle or CRM performance metrics
- Proficiency with Bloomreach features such as weblayers and in-app messaging
- Experience with Jinja or similar templating logic for dynamic personalization
- Strong analytical skills to synthesize data into insights and recommendations
- Excellent communication and collaboration skills
- Highly organized and diligent, with the ability to manage multiple high-impact initiatives
- Self-directed and proactive, growing in a hybrid, cross-functional team structure.
Benefits
- Health, dental, and vision insurance
- Paid time off
- 401(k) plan with employer matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationlifecycle marketingCRM operationscampaign experimentationpredictive modelingA/B testingmultivariate testingsegmentation logicJinjadata analysis
Soft Skills
analytical skillscommunication skillscollaboration skillsorganizational skillsproactiveself-directeddiligentability to manage multiple initiativessynthesizing datatranslating results into insights