Head of Performance Marketing

ARGUMENTORIK ACADEMY

Head of Performance Marketing responsible for high-level acquisition strategies for Argumentorik Akademie. Leading all paid channels and tracking performance metrics across digital platforms.

Posted 5/10/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Strategic leadership of all paid channels (Meta, Google, LinkedIn, and where applicable YouTube & native)
Development and ownership of the full performance marketing roadmap
Setting up & managing budgets in the six- to seven-figure annual range
Defining & tracking core North-Star KPIs: ROAS, CAC, LTV, Payback Period
Building a scalable tracking and attribution infrastructure (Hyros, server-side tracking, GA4)
Close collaboration with the founders, sales, creative and funnel teams
Medium- to long-term: building and leading a small performance team (Media Buyer, Analyst, Creative Strategist)
Identifying and unlocking new growth levers & channels
Reporting directly to executive management

Requirements

What you’ll need

4+ years of experience in performance or growth marketing, including at least 2 years in a leadership or strategic role
Proven track record scaling digital high-ticket products (coaching, information products, SaaS or comparable models)
Deep understanding of the full customer journey — from cold traffic to high-ticket closing
Experience managing advertising budgets of €50,000/month and above
Strategic thinking combined with a hands-on mentality — able to set up a campaign personally when required
Very strong analytical skills; confident working with dashboards & attribution models
Tool stack: Meta Ads Manager, Google Ads, Hyros, FunnelCockpit, GoHighLevel, HubSpot, Zapier
Experience leading or coordinating teams or freelancers is an advantage
Entrepreneurial mindset, sense of ownership, and clear communication
Business-fluent German and very good English

Benefits

Comp & perks

Attractive base salary + revenue share

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingdigital marketingcustomer journeyanalytical skillscampaign managementbudget managementattribution modelsKPI trackingscalable tracking infrastructure

Soft Skills

strategic thinkinghands-on mentalityleadershipentrepreneurial mindsetsense of ownershipclear communicationcollaborationteam coordinationanalytical mindsetproblem-solving