Ardelyx, Inc.

Associate Director, Access Marketing

Ardelyx, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $234,000 per year

Job Level

Senior

About the role

  • Lead the development and implementation of B2B access marketing tactics and pull-through resources, including materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs)
  • Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape, ensuring timely and profitable access
  • Work closely within Market Access & Patient services and other cross-functional commercial partners, including brand leadership, commercial operations, and HEOR, medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives
  • Identify and execute marketing needs for field access managers, including reimbursement marketing materials that support access and pull-through objectives
  • Implement key tactics for various payer channels (e.g., government, commercial)
  • Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
  • Partner with Data, Analytics, and Operations to execute market research needs and gaps (e.g., Advisory Boards)
  • Support cross-functional brand teams, fostering collaboration and ensuring market access representation
  • Represent Market Access in Medical, Legal, and Regulatory (LMR) review meetings
  • Manage the payer marketing budget, agency of record, and external vendors as necessary

Requirements

  • Bachelor's degree in marketing, business, or a related field, MBA preferred
  • 8 - 10 years of experience or relevant experience, particularly in the pharmaceutical or biopharma industry
  • In-depth understanding of payer and reimbursement market dynamics, including commercialization, pricing, reimbursement, and access
  • Proven ability to develop and execute pull-through plans specific to payers
  • Strong project management skills, with the ability to drive projects independently, establish budgets, and meet deadlines
  • Exceptional interpersonal skills, with a focus on relationship-building through transparency and trust
  • Ability to collaborate, influence, and work with a wide range of internal and external stakeholders to achieve results
  • Experience managing multiple priorities and meeting deadlines under business constraints
  • Strong communication skills with the ability to craft and deliver compelling narratives
  • Proven success in working collaboratively across the business to design and execute solutions to complex challenges preferred
  • Ability to thrive in a fast-paced, evolving environment.
Benefits
  • 401(k) plan with generous employer match
  • 12 weeks of paid parental leave
  • Up to 12 weeks living organ and bone marrow leave
  • Equity incentive plans
  • Health plans (medical, prescription drug, dental, and vision)
  • Life insurance and disability
  • Flexible time off
  • Annual Winter Holiday shut down
  • At least 11 paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingreimbursement marketingmarket access strategiespull-through plansproject managementmarket researchdata analyticsbudget managementcommercializationpricing strategies
Soft Skills
interpersonal skillsrelationship-buildingcollaborationinfluencecommunication skillsproblem-solvingadaptabilitytransparencytrust-buildingtime management
Certifications
Bachelor's degreeMBA