Senior Director, Campaigns & Content

Arctic Wolf

Senior Director of Campaigns leading integrated marketing initiatives at Arctic Wolf. Driving content strategy and harmonized marketing campaigns for business growth.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $157,600 - $246,400 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of integrated, harmonized marketing campaigns aligned to Arctic Wolf business priorities, target audiences, buyer journeys, and revenue goals.
Facilitate and orchestrate the end-to-end campaign planning process, ensuring clear alignment across messaging, content, channels, audiences, activation plans, enablement, and measurement.
Partner with Product Marketing to translate positioning, messaging, use cases, buyer insights, and competitive differentiation into campaign strategies that resonate in market.
Build repeatable campaign frameworks that define the campaign theme, target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach.
Collaborate with Acquisition Marketing, Field/Regional Marketing, Partner Marketing, Customer Marketing, Digital, Web, Events, and Sales teams to ensure campaigns are activated consistently and effectively.
Ensure campaigns are designed to support the full buyer journey, from awareness and education through consideration, conversion, expansion, and retention.
Drive campaign governance, prioritization, sequencing, and cross-functional visibility so teams understand what is launching, why it matters, and how to activate it.
Lead the content strategy that supports priority campaigns, ensuring content is aligned to buyer needs, campaign objectives, messaging frameworks, go-to-market priorities, and measurable business outcomes.
Rebuild and scale the content engine for a modern AI-enabled marketing environment, balancing speed, quality, consistency, technical credibility, and subject matter expertise.
Develop a repeatable model for capturing insights from internal and external SMEs, including Product Marketing, Technical Marketing, Sales Engineering, security experts, customers, partners, analysts, and external contributors.
Partner with content creators, editors, designers, agencies, and AI-enabled tools to turn campaign messaging and hero assets into high-quality derivative content at scale.
Establish a hero asset model that enables one major content piece to be extended into 20-30 derivative assets, including blogs, emails, landing pages, social posts, infographics, webinars, one-pagers, sales enablement materials, nurture content, partner assets, ads, videos, and regional adaptations.
Build editorial, review, and approval workflows that ensure AI-assisted content remains accurate, differentiated, on-brand, technically credible, and legally/compliance appropriate.
Ensure content is not created in isolation, but connected to campaign strategy, audience needs, funnel stage, activation plan, sales enablement, and measurable business impact.
Lead the evolution of Arctic Wolf content strategy across SEO, GEO, and AEO, ensuring content is discoverable, authoritative, and optimized for both traditional search engines and emerging AI-powered answer experiences.
Partner with the SEO specialist, content engineer, Web, Digital, Product Marketing, and Technical Marketing teams to define keyword strategies, topic clusters, entity coverage, structured content, and technical optimization opportunities.
Build a content approach that improves organic visibility, answer relevance, topical authority, and buyer engagement across search, generative engines, and answer platforms.
Translate campaign messaging and hero assets into search-optimized and answer-ready content experiences, including web pages, blogs, FAQs, comparison content, schema-informed pages, and derivative assets.
Use SEO/GEO/AEO insights to identify content gaps, inform campaign strategy, improve content performance, and strengthen Arctic Wolf presence across high-intent buyer research journeys.
Lead, coach, and develop a small team of campaign managers and content professionals, including a copywriter, SEO specialist, and content engineer.
Set clear team priorities, operating rhythms, performance expectations, and development plans that align to campaign goals, content strategy, and business outcomes.
Create an environment that balances strategic thinking, operational discipline, creative quality, experimentation, and accountability.
Help the team adopt modern AI-enabled workflows, content production models, campaign planning practices, and performance optimization techniques.
Clarify roles and responsibilities across the campaigns and content teams, ensuring the team is focused on high-value orchestration, strategic content systems, and scalable execution.
Build a culture of collaboration, continuous improvement, feedback, and high-quality delivery across campaigns and content.
Serve as a key connector across Marketing, Sales, Product, and Operations teams to align campaign strategy, content planning, execution, enablement, and optimization.
Partner closely with Product Marketing, Technical Marketing, Acquisition Marketing, Partner Marketing, Customer Marketing, Sales Enablement, Biz Apps/IT, Marketing Operations, Sales Operations, Sales Engineering, and regional teams.
Bring structure to complex, cross-functional workstreams by clarifying ownership, process, timelines, dependencies, decision rights, and success metrics.
Influence without authority across multiple teams, balancing strategic leadership with hands-on operational problem solving.
Drive alignment between campaign strategy and sales activation, ensuring Sales, SDRs, partners, and customer-facing teams understand the campaign narrative, target audience, value proposition, and calls to action.
Create visibility into campaign and content plans so stakeholders can understand what is coming, how it supports business goals, and how to participate.
Partner with Marketing Operations, Revenue Operations, and Analytics teams to define campaign, content, SEO/GEO/AEO, and team performance metrics.
Establish a measurement framework that connects campaign activity and content engagement to pipeline influence, audience progression, conversion, sales adoption, organic performance, and ROI.
Use performance insights to optimize campaign strategy, content priorities, SEO/GEO/AEO opportunities, activation plans, and future investment decisions.
Identify gaps in content coverage, buyer journey support, audience engagement, search visibility, answer relevance, and campaign execution, then build plans to improve them.
Drive a culture of continuous improvement, experimentation, and learning across campaigns and content.

Requirements

What you’ll need

10+ years of experience in B2B marketing, with significant experience in campaign strategy, content strategy, demand generation, integrated marketing, SEO, or related functions.
5+ years of people leadership experience, ideally leading campaign, content, integrated marketing, demand generation, or digital/content teams.
Proven experience leading teams, developing talent, managing priorities, and creating operating rhythms that improve accountability, collaboration, and execution quality.
Proven experience building and executing integrated marketing campaigns that support pipeline, revenue growth, customer engagement, or market awareness.
Strong understanding of B2B buyer journeys, campaign planning, content strategy, sales enablement, SEO, digital content, and marketing activation channels.
Experience translating product messaging, market insights, buyer needs, and business priorities into campaign strategies and content plans.
Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Operations, and external partners.
Experience building scalable content processes, including content planning, editorial workflows, SME engagement, agency management, AI-enabled production, and asset repurposing.
Strong executive communication skills, with the ability to align senior stakeholders, simplify complexity, and present clear recommendations.
Ability to define success metrics and partner with analytics/operations teams to measure campaign, content, and organic performance.

Benefits

Comp & perks

Equity for all employees
Flexible time off and paid volunteer days
401k match and RRSP
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcampaign strategycontent strategydemand generationintegrated marketingSEOdigital contentsales enablementeditorial workflowsAI-enabled production

Soft Skills

people leadershipteam developmentcollaborationaccountabilityexecutive communicationstrategic thinkingoperational disciplinecreative qualityinfluence without authoritycontinuous improvement