Arctic Wolf

Senior Manager, Customer Lifecycle Marketing

Arctic Wolf

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Design, implement, measure, and continuously improve marketing programs that engage existing customers throughout their lifecycle.
  • Drive product adoption, usage, and ultimately renewal through a mix of marketing tactics and experiences, including email campaigns, webinars, online forums, and more.
  • Collaborate across customer experience, customer success, product marketing, and content to translate strategy into results.
  • Enable the customer marketing team to scale efficiently, strengthen campaign performance, and build a data-driven foundation.

Requirements

  • 4–7 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
  • Demonstrated success retaining and growing a customer base.
  • Track record of designing and building demand gen and / or lifecycle programs.
  • Solid grasp of funnel metrics and campaign analytics.
  • Excellent cross-functional collaborator and communicator.
  • Enthusiastic about mentoring junior teammates and managing projects end-to-end.
  • Experience in cybersecurity industry a plus.
Benefits
  • Equity for all employees
  • Flexible time off and paid volunteer days
  • RRSP and 401k match
  • Training and career development programs
  • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
  • Robust Employee Assistance Program (EAP) with mental health services
  • Fertility support and paid parental leave
  • 28 days annual leave, 8 bank holidays and paid volunteering days off
  • Pension plan employer match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketinglifecycle marketingdemand generationcampaign analyticsfunnel metrics
Soft skills
cross-functional collaborationcommunicationmentoringproject management