Growth Marketing

• Own and execute ArcSite’s mobile product-led growth (PLG) strategy — driving installs, sign-ups, and revenue through app store visibility, paid acquisition, and funnel optimization
• Lead App Store Optimization (ASO) efforts across U.S. and international markets, improving keyword rankings, conversion rates, and listing performance
• Manage paid acquisition campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok, YouTube, and emerging platforms
• Plan and run structured experimentation programs - from store assets (copy, creative, pricing) to region-specific optimizations - aligning with Product on roadmap, timelines, and acceptance criteria
• Collaborate with Product and Engineering to improve onboarding flows and reduce friction from download to sign-up
• Own key mobile growth metrics (DAU, MAU, paid conversion, retention, churn); analyze user behavior to surface drop-off points and growth opportunities
• Conduct quantitative and qualitative research — including in-app surveys and user interviews — to capture insights from mobile users
• Partner across Marketing to support install-driving programs — including referrals, affiliates, influencers, SEO, and strategic partnerships
• Collaborate across Product, Sales, and Customer Success to ensure a cohesive, end-to-end user journey from discovery to activation and expansion
• Build and maintain growth models to forecast traffic, conversions, and revenue by platform, region, and channel
• Align PLG and SLG strategies by defining PQL criteria with Sales and RevOps, supporting lead scoring and a smooth self-serve to sales handoff
• Identify and activate expansion opportunities by surfacing high-value user accounts with potential for land-and-expand or enterprise growth

Head of Growth

Lead Digital Customer Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth