ArcSite

SEO Marketing

• Own the website as a growth engine and lead organic acquisition.
• Be accountable for technical SEO, on-page optimization, programmatic SEO, conversion rate optimization, and content prioritization.
• Operate as the marketing owner for web and organic growth, partnering across teams to align keyword targets, messaging, landing pages, and conversion paths.
• Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths.
• Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact.
• Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers.
• Conduct regular audits and implement improvements across the website and content system.
• Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content.

Senior Manager, Web & SEO

Marketing

• Own end-to-end planning and execution of tradeshows and events, including logistics, vendors, staffing, travel, and on-site coordination
• Manage pre- and post-event marketing (invites, reminders, follow-up, lead handoff, and reporting) to ensure strong pipeline impact
• Maintain and optimize marketing systems and day-to-day operations across tools like HubSpot and related platforms
• Support light technical marketing ops, including workflows, automations, integrations, QA, and troubleshooting
• Ensure data hygiene, consistent naming conventions, accurate reporting, and clean lead routing
• Support paid campaign execution by assisting with build, launch, QA, trafficking, UTMs, pacing checks, and reporting
• Identify gaps and inefficiencies in marketing execution and implement process improvements to support scale

Senior Manager, Web & SEO

Marketing Specialist