Archipelago

Community Manager

• Oversee and manage melin Fam, including Tier 1 brand ambassadors and larger community network
• Act as primary point of contact for melin Fam and their management teams, including but not limited to signature hat production, photoshoot and event scheduling, and marketing strategy to ensure alignment with brand campaigns and product launches
• Build and maintain a robust pipeline of prospects that align with melin’s core values and activities
• Maintain a list of fifty new and prospective community members that align with the verticals melin plays in (Golf, Run, Outdoor, Snow, Skate, Surf, Moto, Stick & Ball and Fashion)
• Identify brand content opportunities with melin Fam and drive projects in coordination with Creative and Content teams
• Lead community strategy, including grassroots programs, events, seeding and ambassador management
• Develop and oversee community initiatives and events that build brand awareness and loyalty while achieving set KPIs for new customers and revenue
• Work with Content Manager to source, share and secure talent for all photoshoots using created network
• Work cross-functionally with Ecomm, Marketing, Creative and Product teams to achieve brand KPIs
• Develop and coordinate seeding programs for each channel of distribution
• Track and report on ROI of melin Fam, ambassadors, community activations and field marketing programs to ensure KPIs are achieved
• Develop and share best practices, direction and tips for success for ambassadors and influencers on melin content creation
• Draft and execute all necessary vendor set-up, paperwork and contracts for melin Fam, influencers and entire community in partnership with Accounting and Executive teams
• Oversee accounting process to ensure successful payment process to all partners in a timely manner
• Track, analyze and share social posting by melin Fam, influencers and entire community to understand each partners impact
• Create and socialize a monthly impact report for melin Fam, influencers and entire community, highlighting key wins, losses and learnings
• Stay plugged into the culture, identifying new athlete and community partnership opportunities
• Provide feedback, insight and updates from Community at relevant meetings
• Other responsibilities as assigned.

Community Marketing Manager