Archer

Content Marketing Manager

Archer

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Salary

💰 $80,000 - $85,000 per year

About the role

  • Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals
  • Build and manage an editorial calendar across blog, email, SMS, and web content
  • Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis
  • Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)
  • Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students
  • Help refine website copy, including landing pages, product pages, and conversion flows
  • Translate product features and updates into clear, benefit-driven messaging that resonates with students
  • Support product launches and feature rollouts with compelling content and positioning
  • Ensure consistency of voice, messaging, and value propositions across all customer touchpoints
  • Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)
  • Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes
  • Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.)
  • Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance
  • Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits
  • Create and optimize content to drive organic traffic, rankings, and conversions
  • Continuously improve content performance through data-driven insights
  • Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels
  • Support paid and lifecycle efforts by developing content that can be repurposed across campaigns
  • Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact)
  • Run experiments (A/B testing, messaging variations, content formats) to improve outcomes
  • Continuously refine content strategy based on data and user behavior

Requirements

  • 4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing
  • Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)
  • Strong ability to translate product features into clear, compelling value propositions
  • Experience writing high-performing email and/or SMS campaigns
  • Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)
  • Experience collaborating cross-functionally with product, growth, and subject matter experts
  • Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools
  • Comfortable working in a fast-paced, growth-oriented environment
Benefits
  • Comprehensive medical, dental and vision insurance for employees and their families
  • Flexible & encouraged PTO
  • Company HSA contribution of $90/month for eligible plans
  • Company-paid life insurance and disability coverage
  • 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategykeyword researchA/B testingSEOemail marketingSMS marketingcontent optimizationdata-driven insightscopywritingcontent performance tracking
Soft Skills
collaborationstorytellingwritingeditingcommunicationadaptabilitycreativitystrategic thinkingproblem-solvingattention to detail