
Senior Team Lead – Email Marketing
Arcadis
full-time
Posted on:
Location Type: Hybrid
Location: Makati • Philippines
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Job Level
About the role
- As Senior Team Lead – Email Marketing, you will be responsible for developing and executing the strategy for Arcadis’ email channel.
- You will lead and mentor a high-performing email marketing team while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns.
- Balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels.
- Foster innovation, cross-functional collaboration, and measurable business impact.
- Co-own and jointly develop the Email Channel Strategy in partnership with the Email Marketing Manager.
- Serve as the primary liaison for Growth Marketing stakeholders to ensure alignment, clarity, and seamless delivery of email marketing campaigns.
- Design, launch, and continuously optimize demand generation and lead generation email campaigns to drive measurable pipeline growth.
- Collaborate closely with content, digital, and sales teams.
- Lead the integration of email campaigns across all marketing channels to deliver a seamless and unified omni-channel experience for clients.
Requirements
- 8+ years of experience in email marketing, with at least 3 years in a leadership role managing teams and/or managers.
- Proven track record of owning and growing an email channel as a strategic business function, not just a delivery operation.
- Deep expertise in marketing automation platforms (Eloqua, Marketo, or equivalent) and the broader martech ecosystem.
- Solid technical grounding in HTML, CSS, and JavaScript sufficient to evaluate build quality and make informed platform decisions.
- Proven experience in executive-level reporting; presents channel performance and strategic recommendations to senior leadership.
- Strong commercial acumen: experience managing budgets, evaluating tooling investments, and connecting marketing activity to business outcomes.
- Expert knowledge of email compliance laws (GDPR, CAN-SPAM) and deliverability standards (SPF, DKIM, DMARC) across multiple regions.
- Demonstrated experience developing other leaders — coaching managers, not just individual contributors.
- Experience working in a global, matrixed marketing organization is strongly preferred.
Benefits
- Our Commitment to Equality, Diversity, Inclusion & Belonging
- Opportunity to build your career with support
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingmarketing automationHTMLCSSJavaScriptdata-driven campaignsdemand generationlead generationexecutive-level reportingemail compliance laws
Soft Skills
leadershipmentoringcollaborationinnovationstrategic oversightcommercial acumencoachingcommunicationcross-functional collaborationcustomer-centric approach