Head of Marketing

ArcadeXR

Head of Marketing for Arcade Online platform managing user acquisition and engagement strategies. Leading a small marketing team while working closely with the CEO on growth strategies.

Posted 5/11/2026full-timeSingapore • 🇸🇬 SingaporeLeadWebsite

About the role

Key responsibilities & impact

Own the entire marketing function - user acquisition, monetization, engagement, community, creative, and affiliate growth
Define and execute the overall marketing strategy while staying close to execution
Own and manage a growing marketing budget - responsible deployment, healthy ROAS and CAC
Scale paid acquisition across channels and drive full-funnel performance
Own monetisation strategy - pricing, IAP, event economy - in collaboration with product
Plan and oversee an events programme that drives engagement across different player cohorts
Manage and develop the creative function (ads, brand, content, quality)
Grow affiliate and partnership channels
Build and manage agency and account manager relationships, ensuring performance and accountability
Report on performance and drive data-informed decision-making
Work cross-functionally with product and operations to align marketing with LiveOps and platform performance
Identify and build strategic external relationships

Requirements

What you’ll need

Strong performance marketing background in D2C or consumer products
Experience managing meaningful marketing budgets (millions annually)
Deep understanding of full-funnel growth - acquisition, conversion, retention, monetisation
Strong analytical capability: able to build experiments, interpret data, and make decisions quickly
Experience leading small teams and driving execution without heavy process
Comfortable operating in a fast-moving, ambiguous environment
Able to balance strategy with hands-on execution
Nice To Have: Experience in gaming or live-service products
Familiarity with IAP or virtual economies
Experience with event-driven or LiveOps-based products

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinguser acquisitionmonetizationdata analysisevent planningbudget managementfull-funnel growthconversion optimizationretention strategiesIAP

Soft Skills

analytical capabilityteam leadershipexecutionstrategic thinkingadaptabilitycommunicationrelationship managementdecision-makingcreativitycollaboration