Lifecycle Marketing Campaigns Coordinator

Arc'teryx Equipment

Lifecycle Marketing Campaigns Coordinator executing Arc’teryx email, push, SMS, and omnichannel CRM campaigns. Supporting experimentation, deployment, KPI reporting, and cross-functional digital commerce initiatives.

Posted 8/10/2026full-timeNorth Vancouver • 🇨🇦 CanadaJunior💰 CA$62,000 - CA$81,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing lifecycle marketing campaigns across multiple channels, with a strong focus on A/B testing, data analysis, and collaboration with cross-functional teams. Proficient in marketing automation platforms and skilled in HTML, CSS, and UX design practices to enhance customer engagement.

Highest-signal resume keywords

Lifecycle MarketingCRM ManagementA/B TestingSalesforce Marketing CloudFigma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Marketing CampaignsA/B Testing MethodologiesHTMLCSSUX Design PracticesWireframe AutomationMarketing Automation PlatformsData AnalysisKPI TrackingSegmentation

Soft Skills

Attention to DetailProject ManagementCross-Functional CollaborationInnovative Problem SolvingCustomer-Focused Mindset

Tools & Technologies

Salesforce Marketing CloudKlaviyoFigma

Industry Keywords

Lifecycle MarketingRetention MarketingOmnichannel CommunicationEmail Acquisition StrategiesCampaign Deployment

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Execute lifecycle marketing campaigns end-to-end across multiple channels, including coding, QA, and campaign deployment
Implement A/B tests supporting experimentation and business objectives
Collaborate with Technology, Creative, Merchandising, and Community Marketing teams to deliver high-impact campaigns
Coordinate and execute omnichannel communication strategies in partnership with Retail teams
Track and report lifecycle marketing KPIs, translating data into actionable insights and recommendations
Support the regional Lifecycle Marketing & CRM team with process documentation and operational efficiency initiatives
Support email acquisition strategies, including A/B testing and reporting
Support communication strategies on app push and SMS channels
Support coordination of the email campaign calendar

Requirements

What you’ll need

Bachelor’s degree in business, marketing, communications, or a related field
1+ year’s experience in lifecycle marketing, CRM, or retention marketing
Ability to work autonomously while collaborating in daily meetings and standups
Ability to effectively manage projects, schedules, asset delivery, scope changes, and resources
Excellent attention to detail
Experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms such as Salesforce Marketing Cloud, Klaviyo, and Figma
Ability to quickly adapt to new tools and processes
Understanding of email creative and template best practices, segmentation, dynamic content, and A/B testing methodologies
Highly skilled in Figma, HTML, CSS, and UX design practices
Customer-focused mindset
Ability to consider Arcteryx.com globally and sustainably
Innovative and creative approach with logical and methodical problem solving
Strong communication and cross-functional collaboration skills
Flexibility and adaptability in ambiguous situations
Ability to balance autonomy and collaboration
Commitment to continuous improvement and doing what is right
Passion for outdoor activities and the Arc’teryx brand
Results-driven approach and passion for ambitious goals

Benefits

Comp & perks

Extended health, dental, and vision coverage
Mental health support
Fertility benefits
Gender-affirming care
24/7 Employee Assistance Program (EAP)
RRSP matching
Eligibility for Arc'teryx Annual Incentive Plan
Access to Employee Stock Purchase program (ESPP) where applicable
Paid time off
Wellness time
No Wasted Day program (dedicated paid days to get outside & explore)
Parental leave top-up
Nesting period for new parents
Professional development opportunities
Arc'teryx Academies (outdoor skill-building events)
Employee Belonging Councils
Employee discounts
Pro Deals (exclusive discounted pricing on gear)