Arc'teryx Equipment

Senior Manager, Retail & Trade Marketing – EMEA

Arc'teryx Equipment

full-time

Posted on:

Location Type: Hybrid

Location: Garching • Germany

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Job Level

Senior

About the role

  • Leading and providing guidance to the Retail & Trade Marketing Team to achieve their set objectives in alignment with the EMEA brand marketing and regional strategy
  • Developing integrated marketing launch plans for EMEA New Store Openings (NSO), including paid and organic comms and community experiences, in partnership with EMEA Brand Comms and Community teams
  • Liaising with Global Retail Marketing and regional Store Development teams, Visual Merchandising teams, to develop Brand Stores design, guest journey, and in-store brand experiences for EMEA NSOs and upgrades to existing Brand Stores
  • Delivering EMEA NSOs launches reports with a focus on incremental learnings
  • Leading Mountain Town Strategy for EMEA, liaising with cross-functional EMEA Marketing functions to develop integrated marketing strategy including Retail, Wholesale, Brand Comms, Community Experiences, Athletes/Guides/Partners
  • Leading development of Trade Marketing plans to Arc’teryx selected Wholesale partners to foster sell-through in alignment with EMEA regional commercial and marketing strategies
  • Supporting the brand’s DTC market readiness efforts with trade marketing initiatives in relevant key epicenters
  • Overseeing Visual Merchandising at wholesale partners to foster conversion rate / sell-through
  • Overseeing Retail Brand Marketing executions at Brand Stores and Wholesale partners to foster consumer engagement and instore traffic
  • Overseeing Retail & Trade Marketing team in their key marketing initiatives reporting efforts to make data-driven decisions
  • Owning and managing assigned Retail Marketing and Trade Marketing Budgets

Requirements

  • 7+ years progressive marketing experience, operating in a leadership role for 2 years, preferably in the outdoor industry and/or at a lifestyle brand
  • 3+ years’ experience operating as a people manager
  • Bachelor’s or Master’s degree in Marketing or a related field
  • Confident in developing coherent strategies and trade marketing plans and implementing brand assets and campaigns at wholesale and retail level, and in analyzing and reporting their performance
  • Strong direct-to-consumer marketing knowledge and a deep understanding of the consumer journey, to drive sell-through and customer satisfaction
  • Strong project management and budget management skills
  • Excellent planning and organizational skills with solid ability to manage and prioritize multiple projects with tight deadlines and drive desired results in a fast paced, dynamic environment
  • Experience in leading, motivating and managing a team
  • Set a clear vision, align your team around common objectives, and foster commitment to these objectives
  • Exceptional presentation and written communication skills in English, and proficient in another European language (German is a plus)
  • Strong attention to detail and creative sensibility
  • Strong communicator who can work with cross functional teams from other channels of the business
  • Proactive in identifying the root cause of issues and developing solutions
  • Highly flexible and adaptable when faced with ambiguity
  • Effectively balance autonomy and collaboration
  • Inspire breakthrough thinking and continuous improvement
  • Seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
  • Passion for your work is paralleled by your passion for getting outside and living it.
Benefits
  • Equal Opportunity
  • Leave it Better
  • Creating a healthier, happier workplace
  • Drive creativity and innovation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategytrade marketingbudget managementproject managementdata analysisconsumer journey analysisbrand asset implementationperformance reportingvisual merchandisingintegrated marketing plans
Soft Skills
leadershipteam managementcommunicationorganizational skillsproblem-solvingflexibilitycreativitypresentation skillsplanningcollaboration
Certifications
Bachelor's degree in MarketingMaster's degree in Marketing