Customer Marketing Manager

Arbor Education

Schools Customer Marketing Manager generating leads for Arbor's school management systems. Collaborating with sales and customer success to run effective marketing campaigns.

Posted 6/4/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £43,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement customer marketing strategies focused on generating upsell and cross sell leads from Arbor schools.
Work with the Renewals team to create and deliver our Renewals Marketing programme.
Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
Develop customer success stories and case studies that showcase the value of our products for schools.
Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
Collaborate with the broader marketing team to ensure consistent brand messaging and voice.

Requirements

What you’ll need

Experience in customer marketing, preferably within the education or SaaS sectors.
Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
Passion for education and understanding of the challenges faced by schools is highly desirable.
Strong organisational skills and attention to detail with a proactive, can-do attitude.

Benefits

Comp & perks

A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
Access to services such as Calm and Bippit (financial wellbeing coaching)
All of our roles champion flexible working and we are happy to discuss what this means to you
Social committees that plan team, office and company wide events to bring people together and celebrate success
Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
Volunteer with a charity of your choice for a day each year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketingB2B marketingcampaign analysisemail marketingmarketing automationcustomer retentionproduct adoptiondata analysisproject managementcustomer journey mapping

Soft Skills

communication skillscollaborationorganisational skillsattention to detailproactive attitudecreativityproblem-solvingtime managementadaptabilitycustomer storytelling