Senior Content Writer

Arbi Arredobagno

Senior Content Writer at Argano responsible for crafting compelling content in enterprise technology. Engaging audience-specific messaging drives sales enablement and market credibility.

Posted 5/8/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

Tech Stack

Tools & technologies

CloudERP

About the role

Key responsibilities & impact

As a Senior Content Writer at Argano, you are a strategic voice for the enterprise technology market.
You will own content that positions Argano's solutions against a competitive landscape, resonates with senior enterprise buyers, and drives measurable outcomes across the full customer lifecycle.
You develop and maintain clear, differentiated messaging frameworks for Argano's solution portfolio.
You translate go-to-market strategies into high-impact content — including solution briefs, white papers, executive thought leadership, website copy, and campaign messaging — that supports solution launches, market expansions, and demand generation initiatives.
You research and synthesize competitive intelligence to inform content strategy and ensure Argano's messaging speaks directly to buyer pain points.
You produce and maintain a library of sales enablement content — battle cards, objection-handling guides, case studies, proposal templates, and discovery scripts — that equips sales teams to communicate value with confidence and precision at every stage of the sales cycle.
You collaborate closely with marketing and digital teams to develop content that fuels demand generation programs — including email sequences, paid media copy, event materials, and nurture tracks — ensuring message consistency across every touchpoint.
You partner with campaign marketers, sales, solution architects, and delivery teams to develop technically accurate, strategically aligned content.

Requirements

What you’ll need

4+ years of content writing or product marketing experience, ideally within enterprise software, SaaS, or technology consulting environments
Demonstrated ability to translate complex technical concepts into clear, compelling business narratives
Experience developing content across multiple formats — long-form thought leadership, short-form digital copy, and sales enablement materials
Ability to develop compelling marketing programs and the requisite materials (themes, content, assets) associated with the program.
Familiarity with enterprise software categories such as ERP, CRM, cloud infrastructure, or HCM is strongly preferred
Strong project management skills with the ability to manage multiple priorities.
A proven track record of success in a fast moving, technical environment.
Strong communication skills in written, verbal, and presentation form.
Success in working in an influence-driven cross-functional environment.
Proactive, self-starter, with a strong work ethic.
Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Argano is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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Applicant Tracking System Keywords

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Hard Skills & Tools

content writingproduct marketingsales enablementthought leadershipdigital copymarketing programscontent strategycompetitive intelligencemessaging frameworkstechnical writing

Soft Skills

project managementcommunicationcollaborationinfluence-drivenself-starterwork ethicstrategic thinkingadaptabilitycreativityattention to detail

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business