Senior Brand & Community Manager
ARB Interactive
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- We’re hiring a Senior Brand & Community Manager to take full ownership of Modo Casino’s organic brand presence. This is not just a social media role — it’s a cross-functional brand leadership position focused on growing and engaging our player community across social platforms, community touchpoints, and reputation channels (e.g., Trustpilot).
- You will set the strategic direction and oversee execution across organic content, influencer/affiliate collaboration, player sentiment, and community engagement.
- You’ll lead our existing team of exceptional executors, own analytics reporting, and collaborate with marketing, partnerships, product, and support.
- This role is ideal for a creative and tactical operator who can drive strategy and jump into the weeds to make things happen.
- Develop and lead a cohesive strategy for social media, community management, and brand reputation that aligns with growth, engagement, and sentiment KPIs.
- Act as the primary owner of Modo Casino’s organic voice — from tone and content cadence to tactical activations and channel priorities.
- Oversee all Modo Casino social platforms (Facebook, Instagram, TikTok, Twitter/X, YouTube, etc.)
- Guide and mentor a team of social and community specialists to ensure high-quality execution and consistency across channels.
- Design and implement strategies to grow and engage a passionate community across forums, social groups, Discord, Reddit, etc.
- Actively monitor and respond to community sentiment and trends.
- Build programs that reward advocacy, celebrate superfans, and foster loyalty.
- Monitor and manage brand reputation across platforms like Trustpilot, Reddit, and app reviews, using insights to improve user experience and drive positive public sentiment.
- Collaborate with support and product to close the loop on common complaints or praise.
- Track and report on engagement, follower growth, sentiment trends, and organic conversion metrics.
- Stay ahead of platform algorithm changes and adapt accordingly.
- Collaborate with marketing and partnerships to align organic strategy with influencer campaigns, retention efforts, and content partnerships.
- Work with product, creative, and support to ensure consistent messaging and timely execution of launches or product updates.
Requirements
- 5–7+ years in social media, community, or brand marketing roles
- Demonstrated success growing communities and social channels from strategy to execution
- Experience managing or mentoring content creators, social media specialists, or community managers
- Deep platform fluency across Facebook, Instagram, TikTok, Twitter/X, YouTube, Discord, and Reddit
- Proven ability to translate data into insights — skilled in analytics tools like native platform insights, Looker, Sprout, etc.
- Excellent writing, communication, and editorial judgment
- Comfortable in a fast-paced, highly collaborative, and remote-first team
- Passion for gaming, online entertainment, or lifestyle communities
- Experience in social gaming, online casino, or mobile gaming industries
- Experience integrating influencer or affiliate content into organic strategies
- Familiarity with reputation platforms like Trustpilot, Sprout Social
- Experience in a startup or high-growth environment