CRM Manager
ARB Interactive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users.
- Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI.
- Develop and execute CRM campaigns, including ad hoc and automated retention campaigns, tailored to enhance player engagement.
- Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience.
- Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting.
- Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.
Requirements
- Bachelor’s degree in Marketing or related field, or equivalent work experience.
- 3+ years of experience, preferably in the casino gaming or social gaming industry.
- Proven experience in executing and scaling CRM campaigns that drive measurable outcomes.
- Strong analytical skills with the ability to interpret CRM performance data and adjust tactics accordingly.
- Proficiency with CRM tools and email service providers, experience with A/B testing, segmentation, and automation.
- Experience with Optimove is highly valued.
- Strong project management skills with an ability to prioritize and meet deadlines in a fast-paced environment.
Benefits
- Diversity commitment to build inclusive teams
- Equal opportunity employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM strategyretention KPIsplayer churn reductionCRM performance metrics analysisCRM campaign executionA/B testingsegmentationautomation
Soft skills
analytical skillsproject managementprioritizationdeadline management
Certifications
Bachelor’s degree in Marketing