Aramark

Senior Marketing Manager

Aramark

full-time

Posted on:

Location Type: Office

Location: Bentonville • United States

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Job Level

Senior

About the role

  • Lead all marketing initiatives for client portfolio.
  • Lead, manage and mentor a team of 4-6 SME's across marketing, nutrition and health and wellness functions of the portfolio.
  • Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
  • Lead visual storytelling vision and strategy development.
  • Manage marketing budget, in alignment with client KPI’s and portfolio budget.
  • Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement.
  • Oversee health & wellness initiatives and programming to also include nutritional messaging.
  • Contribute toward company profitability by meeting and exceeding client KPI’s in subsidy spend, guest engagement, client interaction, and execution of unique culinary moments.
  • Support operation teams across locations with direction for marketing and programming for cafés, catering, coffee, and markets.
  • Partner with account leadership team to support specific needs that drive measurable results across client locations.
  • Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations.
  • Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals.
  • Work with functional team to contribute to and develop monthly and quarterly business reviews.
  • Support the field with one-off marketing needs, and provide on-site support as needed in California (quarterly travel, subject to change and project needs).
  • Oversees all signage, smallwares, and merchandising for locations.
  • Responsible for communications around national portfolio’s efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc.
  • Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field.
  • Protect the integrity of client brand and proprietary information.
  • Manage integrity of local concept brands and lead team training on brand compliance.
  • Build relationships with clients, organization department heads and subgroups/community groups.
  • Champion LifeWorks brands and participate in organizational stretch assignments as needed.
  • Coordinate special events, promotions, marketing collateral and social media marketing.
  • Ability to develop and execute presentations geared toward various target groups, including client base.
  • Basic Graphic Design work via Canva.
  • Other duties as assigned.

Requirements

  • A minimum of 7 years of marketing or food service management experience, with a proven record of success and effective performance.
  • A bachelor’s degree in marketing, business, or hospitality management is highly preferred.
  • Experience in contracted dining service and account management is a plus.
  • Demonstrated ability to think creatively and strategically.
  • Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
  • Must have strong written and verbal communication skills.
  • Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
  • Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.
  • Must be able to efficiently utilize social media and understand digital marketing.
  • Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
  • Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.
  • Proficient knowledge of Canva and/or Adobe InDesign is preferred.
  • Must be a team-player with a can-do attitude.
  • Requires people management experience, and a proven track record for development.
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybudget managementvisual storytellingnutritional messagingpresentation developmentgraphic designdigital marketingprocess managementaccount managementfood service management
Soft Skills
leadershipmentoringcollaborationinnovationcommunicationinterpersonal skillsorganizational skillstime managementcreativityclient interaction