Marketing Manager
Aramark
full-time
Posted on:
Location Type: Office
Location: Bentonville • United States
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About the role
- Lead all marketing initiatives for client portfolio
- Lead, manage and mentor a team of 4-6 SME's across the marketing, nutrition and health and wellness functions of the portfolio
- Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
- Lead visual storytelling vision and strategy development
- Manage marketing budget, in alignment with client KPI’s and portfolio budget
- Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement
- Oversee health & wellness initiatives and programming to also include nutritional messaging
- Contribute toward company profitability by meeting and exceeding client KPI’s in subsidy spend, guest engagement, client interaction, and execution of unique culinary moments
- Support operation teams across locations with direction for marketing and programming for cafés, catering, coffee, and markets
- Partner with account leadership team to support specific needs that drive measurable results across the client locations
- Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations
- Lead a team of junior marketers and subject matter experts to deliver on client projects across various forms of operations to include cafes, coffee, markets, and public retail
- Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals
- Work with functional team to contribute to and develop monthly and quarterly business reviews
- Support the field with one-off marketing needs, and provide on-site support as needed in California (quarterly travel, subject to change and project needs)
- Oversees all signage, smallwares, and merchandising for locations
- Responsible for communications around the national portfolio’s efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc
- Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field
- Protect the integrity of the client brand and proprietary information
- Manage integrity of local concept brands and lead team training on brand compliance
- Build relationships with clients, organization department heads and subgroups/community groups
- Champion the LifeWorks brands and participate in organizational stretch assignments as needed
- Coordinate special events, promotions, marketing collateral and social media marketing
- Ability to develop and execute presentations geared toward various target groups, including client base
- Basic Graphic Design work via Canva
- Other duties as assigned
Requirements
- A minimum of 7 years of marketing or food service management experience
- A bachelor’s degree in marketing, business, or hospitality management is highly preferred
- Experience in contracted dining service and account management is a plus
- Demonstrated ability to think creatively and strategically
- Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
- Must have strong written and verbal communication skills
- Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
- Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
- Must be able to efficiently utilize social media and understand digital marketing
- Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
- Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
- Proficient knowledge of Canva and/or Adobe InDesign is preferred
- Requires people management experience, and a proven track record for development.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategybudget managementvisual storytellingnutritional messagingpresentation developmentgraphic designdigital marketingprocess managementaccount managementfood service management
Soft Skills
leadershipmentoringcollaborationinnovationcommunicationinterpersonal skillstime managementorganizational skillscreativitystrategic thinking