Field Marketing Manager
Aramark
full-time
Posted on:
Location Type: Office
Location: Bentonville • United States
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About the role
- Develop and execute marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
- Communicate and work cross-functionally with a variety of teams, both internal and external to develop signage and marketing collateral for multiple locations (cafes, coffee, catering, markets)
- Work closely with culinary, catering, and operations teams to deliver a top class experience for clients and account guests
- Develop communication plans using a multi-channel approach: digital, social, media boards, physical signage, internal client communication channels, etc
- Assist sites with signage, smallwares, and merchandising as needed
- Partner with account leadership and under lead marketing manager’s direction to support specific needs that drive measurable results across the portfolio
- Responsible for communications around the portfolio through recaps, photo slide decks, articles/newsletters etc
- Conduct team trainings for respective programming and marketing initiatives and be able to effectively communicate expectations and guide operators on how to execute programs for rollout
- Protect the integrity of the client brand and all local concept and company brands
- Operate within a marketing budget, in alignment with client KPI’s and portfolio budget
- Build relationships with clients, organization department heads and other key stakeholders
- Experienced in graphic design and creating marketing collateral primarily via Canva
Requirements
- A minimum of 5 years of marketing or food service management experience
- A bachelor’s degree in marketing, business, or hospitality management is highly preferred
- Experience in contracted dining service and account management is a plus
- Demonstrated ability to think creatively and strategically
- Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
- Must have strong written and verbal communication skills
- Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
- Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
- Must be able to efficiently utilize social media and understand digital marketing
- Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
- Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
- Proficient knowledge of Canva and/or Adobe InDesign is preferred
- Must be a team-player with a can-do attitude
- Requires people management experience, and a proven track record for development.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingfood service managementaccount managementgraphic designdigital marketingprocess managementpresentation skillspublic speakingtime managementclient interaction
Soft Skills
creativitystrategic thinkinginterpersonal skillsorganizationdetail-orientedself-disciplineteam playercommunicationrelationship buildingleadership
Certifications
bachelor's degree in marketingbachelor's degree in businessbachelor's degree in hospitality management