Aramark

Director, Marketing Technology – Digital Engagement

Aramark

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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Job Level

Lead

About the role

  • Lead the development and execution of a multi‑year Martech roadmap in partnership with Commercial and OpX teams.
  • Serve as the primary owner of the Martech ecosystem.
  • Partner with IT and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
  • Lead digital platform development—web and mobile—to increase guest acquisition, engagement, and retention.
  • Oversee vendor selection, contract negotiations, and SLA performance.
  • Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
  • Evaluate and recommend emerging technologies to enhance personalization and operational efficiency.
  • Identify and activate strategic data and brand partnerships that support growth.
  • Foster strong cross‑functional relationships with Commercial, OpX, and On‑Property teams.
  • Stay current with industry trends through conferences, partner engagement, and market research.

Requirements

  • 12+ years of experience in marketing technology leadership roles.
  • Proven experience in hospitality, travel, or consumer-facing industries.
  • Deep expertise with CRM, CDP, loyalty, CMS, and campaign automation platforms.
  • Strong understanding of data architecture, integrations, and guest identity resolution.
  • Experience managing vendors, SLAs, and technology budgets.
  • Strategic thinker with a bias for action and a passion for guest‑centric innovation.
  • Demonstrated ability to lead agile teams and adopt agile methodologies.
  • Experience applying AI technologies to marketing personalization and optimization.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Martech roadmap developmentdigital platform developmentCRMCDPloyalty platformsCMScampaign automationdata architectureAI technologiesagile methodologies
Soft skills
strategic thinkingguest-centric innovationcross-functional collaborationvendor managementperformance measurementoptimizationcontinuous improvementleadershipcommunicationnegotiation