Aramark

Marketing Manager

Aramark

full-time

Posted on:

Location Type: Office

Location: Richmond • Virginia • United States

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About the role

  • Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  • Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
  • Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
  • Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
  • Build Relationships with clients, organization department heads and subgroups/ community groups

Requirements

  • Requires at least 3 years of product, marketing and / or merchandising experience
  • Requires people management experience for at least 2-3 direct reports
  • Requires a bachelor’s degree or equivalent experience in business or marketing
  • A proven ability to increase sales and measure the impact/return on investment on implementation of programs
  • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
  • Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
  • Valid driver’s license and vehicle
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing researchdata collectioncompetitive pricing analysismarketing planscampaign developmentsales presentationspublic relationssocial media marketingtrend developmentclient business reviews
Soft skills
strategic planninginnovationcreativitypeople managementinterpersonal skillspresentation skillspublic speakingclient interactionproactiveassertive