Field Marketing Manager II
Aramark
full-time
Posted on:
Location Type: Office
Location: Albuquerque • New Mexico • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Demonstrates understanding of the client contract particularly where service standards, meal plans and retail/catering pricing are concerned to ensure revenue growth is maximized for Aramark and our clients.
- Leads, trains and communicates marketing functions as they relate to operators’ duties.
- Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
- Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
- Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs).
- Prepares and presents marketing content for client meetings, including quarterly and annual business reviews.
- Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing.
- Build Relationships with clients, organization department heads and subgroups/ community groups.
- Manage field marketing team including support staff and student interns.
- Supports the roll out of new products and programs within large, national accounts ensuring that the products and programs are meeting their needs and exceeding their expectations.
- Ensures implementation against merchandising standards established for client locations.
- Deploys marketing and consumer engagement programs throughout customer locations.
- Oversees and manages digital content and communications to include web, social media and newsletters.
- Personal development and team development are critical to make a positive impact for our employees and for our customers.
Requirements
- Requires at least 3 years of product, marketing and / or merchandising experience
- Requires people management experience for at least 2-3 direct reports
- Requires a bachelor’s degree or equivalent experience in business or marketing
- A proven ability to increase sales and measure the impact/return on investment on implementation of programs
- A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
- Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
- Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
- Valid driver’s license and vehicle
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing researchdata collectioncompetitive pricing analysismarketing planssales presentationsclient business reviewsdigital content managementconsumer engagement programsmerchandising standardsproduct rollout
Soft skills
leadershipcommunicationinterpersonal skillspresentation skillspublic speakingteam developmentproactive thinkingstrategic thinkingrelationship buildingcreativity