Director, Marketing Technology – Digital Entertainment
Aramark
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the development and execution of a multi‑year Martech roadmap in partnership with Commercial and OpX teams, covering campaign management, social media, user‑generated content, guest reviews, loyalty, e‑commerce, and mobile platforms.
- Serve as the primary owner of the Martech ecosystem, including CRM, Marketing Automation/ESP, CDP, CMS, personalization tools, analytics, guest identity, and consent management platforms.
- Partner with IT and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
- Lead digital platform development—web and mobile—to increase guest acquisition, engagement, and retention.
- Oversee vendor selection, contract negotiations, and SLA performance.
- Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
- Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
- Identify and activate strategic data and brand partnerships that support growth.
- Foster strong cross‑functional relationships with Commercial, OpX, and On‑Property teams to ensure unified execution and alignment.
- Stay current with industry trends through conferences, partner engagement, and market research.
Requirements
- 12+ years of experience in marketing technology leadership roles.
- Proven experience in hospitality, travel, or consumer-facing industries.
- Deep expertise with CRM, CDP, loyalty, CMS, and campaign automation platforms.
- Strong understanding of data architecture, integrations, and guest identity resolution.
- Experience managing vendors, SLAs, and technology budgets.
- Strategic thinker with a bias for action and a passion for guest‑centric innovation.
- Demonstrated ability to lead agile teams and adopt agile methodologies.
- Experience applying AI technologies to marketing personalization and optimization.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMCDPCMScampaign automationdata architectureintegrationsguest identity resolutionAI technologiesmarketing automationperformance measurement
Soft skills
strategic thinkingguest-centric innovationleadershipcross-functional collaborationagile methodologiesvendor managementnegotiationbudget managementcontinuous improvementaction-oriented