B2B Marketing Manager, Growth Enablement
Aramark
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develops marketing strategy for outreach campaigns that aligns with Aramark Healthcare's strategic sales objectives, leverages market developments and positions Aramark Healthcare as the provider of choice in the healthcare support services space
- Manages relationships with external creative agencies
- Manages outgoing marketing campaigns on multiple platforms such as HubSpot, LinkedIn, StackAdapt and other digital advertising platforms
- Responsible for reporting out on engagement metrics for all campaign activities on all outreach platforms
- Works in partnership with the new logo sales team to develop and execute market specific outreach strategies to assist them in achieving their annual sales goals
- Assists with advance marketing outreach for industry event trade shows
- Leads, with the support of leadership, planning and logistics for presence at industry wide and local ACHE chapter events
- Develops and leads agitation and disruption marketing campaigns with the assistance of sales and growth enablement leadership
- Manages relationship with 3rd party organization for trade show booth deployment and giveaways
- Develops market insight analysis process and translates that analysis to marketing campaign strategies
Requirements
- Requires at least 3 years marketing and social media marketing experience
- Requires significant interpersonal and project management experience
- Requires significant experience with LinkedIn marketing, e-mail marketing on HubSpot and experience with digital advertising platforms
- Must be able to initiate, run and monitor campaigns on these, or similar platforms unassisted
- Requires a bachelor’s degree or equivalent experience in business or marketing
- Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
- Proven strategic, analytical, and decision-making experience
- Ability to work effectively within a fast-paced, team environment
- Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization
Benefits
- Equal employment opportunity
- Community engagement
- Professional growth opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategysocial media marketingproject managementcampaign managementmarket analysisdigital advertisingemail marketingstrategic planninganalytical skillsdecision-making
Soft skills
interpersonal skillscommunication skillsteamworkpresentation skillsinfluencing skillsorganizational skillsleadershipadaptabilitycollaborationproblem-solving
Certifications
bachelor's degree in businessbachelor's degree in marketingequivalent experience in businessequivalent experience in marketing