Aramark

Senior Manager, Web and Digital Analytics

Aramark

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • 🇺🇸 United States

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Job Level

Senior

About the role

  • Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
  • Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
  • Help with lead tracking and analysis for B2B efforts
  • Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
  • Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data.
  • Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization.
  • Assist teams with tagging best practice and ensure platforms are working as expected for reporting.
  • Lead training for Adobe Analytics across the enterprise
  • Conduct A/B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns.
  • Stay up to date with industry trends and best practices in web analytics and digital marketing.

Requirements

  • Minimum of 5+ years experience in digital analytics
  • Bachelor’s degree or higher preferred
  • Proficiency in web analytics tools especially Adobe Analytics required
  • Knowledge with SEO best practice along with usage of tools such as SEMrush.
  • Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
  • Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
  • Experience with A/B testing
  • Familiarity with Salesforce and Hubspot preferred
  • Experience using Adobe Target preferred
Benefits
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
web analyticsSEOA/B testingdata analysisKPI trackinglead trackingdata interpretationdigital marketing
Soft skills
analytical skillscommunication skillspresentation skills