ArabyBrand

Junior CRO Specialist

ArabyBrand

full-time

Posted on:

Location Type: Hybrid

Location: Cairo • Egypt

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Job Level

Junior

About the role

  • Conduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify friction points.
  • Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).
  • Perform Message Match audits to ensure ad copy aligns with the website content.
  • Analyze conversion funnels in Google Analytics 4 to identify exactly where users are dropping off and discover underperforming segments.
  • Gather qualitative data from customer surveys and reviews to understand the "Why" behind the "What."
  • Assist in prioritizing test ideas using scoring frameworks like ICE & PIE to ensure we focus on the opportunities with the highest potential impact on revenue.
  • Assist in formulating strong, data backed hypotheses for A/B tests.
  • Set up and launch A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.
  • Monitor live tests to ensure data accuracy and statistical significance.
  • Create clear, actionable reports summarizing audit findings and test results.
  • Translate complex data into simple insights for our clients.

Requirements

  • Experience: 1-2 years of experience in Digital Marketing, Data Analysis, or UX Research.
  • Analytical Mindset: You are comfortable working with numbers and Excel & Google Sheets, You know the difference between a hunch and a fact.
  • Tool Proficiency: Good understanding of Google Analytics 4 and funnel analysis. Experience with heatmap tools Clarity & Hotjar is essential.
  • Basic Technical Skills: Basic understanding of HTML & CSS is highly preferred (you need to know how to inspect an element or change a button color).****
Benefits
  • Learning Opportunities: Receive mentorship from industry experts and grow your skills in performance marketing.
  • Collaborative Team: Work alongside a passionate, supportive, and talented group of marketers.
  • Career Growth: Be part of a company that invests in your professional development and opens doors to advancement.
  • Impactful Work: Contribute to campaigns that drive real results for businesses across the region.
  • Flexible Environment: We support a healthy work-life balance, offering remote and hybrid working options.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingdata analysisfunnel analysisheuristic evaluationmessage match auditshypothesis formulationheatmap analysisuser behavior analysisHTMLCSS
Soft Skills
analytical mindsetdata interpretationreportingcommunicationprioritization