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Strategic Communications Lead
Aptive ResourcesStrategic Communications and Events Lead developing communications strategies for VHA initiatives. Collaborating with stakeholders to enhance virtual care solutions and program visibility.
About the role
Key responsibilities & impact- Develop and execute integrated communications strategies that promote program objectives
- Enhance stakeholder engagement and support the adoption of virtual care solutions across a national healthcare network
- Work closely with program leadership, clinical stakeholders, and technical teams to translate complex initiatives into clear, compelling messaging tailored to diverse audiences
- Plan and execute strategic communications campaigns, developing executive-level briefings and outreach materials
- Coordinate internal and external events such as workshops, trainings, and national rollouts
- Oversee messaging consistency, branding, and content development across communication channels
- Support change management and user adoption efforts tied to telehealth and health IT deployments
- Manage event logistics, stakeholder coordination, and post-event reporting
- Continuously assess communication effectiveness and identify opportunities to improve engagement and program visibility in alignment with VHA mission priorities
Requirements
What you’ll need- 10+ years of relevant experience in strategic communications, public affairs, or stakeholder engagement, preferably supporting federal programs
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Public Health, or a related field (Master’s degree preferred)
- Demonstrated experience supporting communications efforts for federal clients such as the Department of Veterans Affairs (VA), Department of Defense (DoD), or other federal health agencies
- Proven ability to develop and execute integrated communications strategies for complex programs or initiatives
- Experience creating executive-level communications materials, including briefings, reports, talking points, and presentations
- Experience planning and managing events, such as conferences, workshops, trainings, or large-scale stakeholder engagements
- Strong writing, editing, and storytelling skills, with the ability to translate complex technical or healthcare topics into clear, audience-appropriate messaging
- Experience coordinating with cross-functional teams, including technical, clinical, and program stakeholders
- Knowledge of branding, messaging consistency, and multi-channel communications (e.g., email campaigns, newsletters, web content)
- Familiarity with healthcare, telehealth, or health IT programs and terminology (preferred)
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel) and collaboration tools (e.g., SharePoint, Teams)
- Ability to obtain and maintain a Public Trust clearance (or active clearance preferred)
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
ATS Keywords
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Hard Skills & Tools
strategic communicationspublic affairsstakeholder engagementevent planningcontent developmentchange managementuser adoptionwritingeditingstorytelling
Soft Skills
organizational skillsproject managementcommunication skillscollaborationadaptabilityattention to detailproblem-solvingleadershipcreativityanalytical skills
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in Public RelationsBachelor’s degree in MarketingBachelor’s degree in JournalismBachelor’s degree in Public HealthMaster’s degree in related fieldPublic Trust clearanceactive clearance