Founding BDR Lead
Perfect Venue
Business Development Representative
Aptitude Software
full-time
Posted on:
Location: Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Junior
About the role
- Responsible for generating new qualified leads and opportunities for the North America sales team
- Work collaboratively with sales and marketing to define a strategic business approach to generate pipeline
- Use strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities
- Work closely with AEs and Partners in region to collaboratively build and execute outreach plans
- Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
- Tailor outreach copy to be used in email and physical mail
- Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
- Regular joint outbound calling sessions with AEs maximising effectiveness
- Hand prospects to AEs or nurture via marketing campaigns
- Work with BDR, Sales and Marketing on designing and executing regional events and driving registrations
Requirements
- Ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
- A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
- Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
- Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
- Natural / effortless networker
- Excellent communicator, proficient in building strong connections internally and externally
- Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment
- Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
- Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
- Experience with or capability in building proficiency in using tools such as Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other prospecting tools
- The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)
- Over 12 months experience in a similar role
- Minimum 1 year of experience in BDR or demand generation in technology industry is preferred, specifically in SaaS and targeting the office of the CFO will be a plus
