Apriorit

Digital Marketing Specialist, SMM & PPC

Apriorit

full-time

Posted on:

Origin:  • 🇺🇦 Ukraine

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Job Level

JuniorMid-Level

Tech Stack

Cyber Security

About the role

  • Plan and execute B2B SMM activities in LinkedIn, Twitter, Quora, Reddit
  • Plan and execute B2B PPC activities in Google, LinkedIn, Twitter
  • Launch and optimize promo campaigns on social media to achieve KPIs
  • Increase the number of followers and conversions on social platforms
  • Monitor, analyze and prepare reports using analytics tools (ad managers, Google Analytics)
  • Conduct competitors research and explore the latest digital trends to improve SMM strategy
  • Oversee content distribution of webinars, articles, case studies, technical materials
  • Conduct crowd marketing activities on LinkedIn, Quora, Medium, Reddit

Requirements

  • 2+ years in PPC management and Social Media Marketing
  • Understanding of B2B audiences and channel specifics
  • Ability to plan, launch and analyze ad campaigns on Google, LinkedIn, Twitter to generate qualified leads
  • Ability to create and implement an SMM content plan based on guides, articles, case studies, and other marketing materials
  • Experience announcing company's events, news and updates across social media channels
  • Experience with Google Analytics and social media analytics tools
  • Ability to provide reports and optimize SMM strategy
  • English upper intermediate and higher
  • Nice to have: Experience in IT, B2B marketing
  • Nice to have: Experience with Quora, Medium, Reddit and other alternative platforms for promotion