Digital Marketing Specialist
ELVTR
Digital Marketing Specialist, SMM & PPC
Apriorit
full-time
Posted on:
Location: 🇺🇦 Ukraine
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Cyber Security
About the role
- Plan and execute B2B SMM activities in LinkedIn, Twitter, Quora, Reddit
- Plan and execute B2B PPC activities in Google, LinkedIn, Twitter
- Launch and optimize promo campaigns on social media to achieve KPIs
- Increase the number of followers and conversions on social platforms
- Monitor, analyze and prepare reports using analytics tools (ad managers, Google Analytics)
- Conduct competitors research and explore the latest digital trends to improve SMM strategy
- Oversee content distribution of webinars, articles, case studies, technical materials
- Conduct crowd marketing activities on LinkedIn, Quora, Medium, Reddit
Requirements
- 2+ years in PPC management and Social Media Marketing
- Understanding of B2B audiences and channel specifics
- Ability to plan, launch and analyze ad campaigns on Google, LinkedIn, Twitter to generate qualified leads
- Ability to create and implement an SMM content plan based on guides, articles, case studies, and other marketing materials
- Experience announcing company's events, news and updates across social media channels
- Experience with Google Analytics and social media analytics tools
- Ability to provide reports and optimize SMM strategy
- English upper intermediate and higher
- Nice to have: Experience in IT, B2B marketing
- Nice to have: Experience with Quora, Medium, Reddit and other alternative platforms for promotion