Appspace

Sales Enablement Manager

Appspace

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Enablement Strategy & Program Ownership
  • Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
  • Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
  • Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
  • Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs
  • Content Development & Management
  • Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards
  • Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
  • Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
  • Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
  • Own the sales content management system and governance, tagging, analytics, and adoption
  • Onboarding & Ramp Programs
  • Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
  • Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
  • Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks
  • Sales Process & Methodology
  • Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
  • Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
  • Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
  • Leverage win/loss analysis to identify coaching opportunities and inform content priorities
  • Competitive Intelligence & Readiness
  • Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors
  • Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
  • Train reps on how to navigate competitive objections and position Appspace's differentiation confidently
  • Product Launch & Campaign Readiness
  • Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
  • Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency
  • Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches
  • Cross-Functional Collaboration
  • Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs
  • Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets
  • Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness

Requirements

  • 5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS
  • Demonstrated experience building or scaling a sales enablement function, not just executing within one
  • Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide
  • Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)
  • Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)
  • Data-driven mindset — you track what you build and use results to iterate
  • Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps
  • Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions.
Benefits
  • competitive salaries
  • medical, dental and vision coverage
  • disability coverage
  • employer paid life insurance
  • mental health resources
  • 401(k) plan
  • fully paid parental leave program
  • Generous PTO
  • Flexible work schedules
  • Remote work opportunities
  • Paid company holidays
  • Appspace Quiet Fridays (No non-essential internal meetings scheduled)
  • A casual dress work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales enablementcontent creationsales methodologydata analysiscompetitive analysisonboarding program designsales process developmenttraining program developmentdeal qualification frameworksproduct knowledge
Soft Skills
communication skillsfacilitation skillscollaborationleadershiporganizational skillsproblem-solvingcoachingadaptabilitycritical thinkinginterpersonal skills