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About the role
Key responsibilities & impact- Enablement Strategy & Program Ownership
- Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
- Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
- Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
- Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs
- Content Development & Management
- Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards
- Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
- Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
- Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
- Own the sales content management system and governance, tagging, analytics, and adoption
- Onboarding & Ramp Programs
- Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
- Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
- Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks
- Sales Process & Methodology
- Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
- Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
- Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
- Leverage win/loss analysis to identify coaching opportunities and inform content priorities
- Competitive Intelligence & Readiness
- Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors
- Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
- Train reps on how to navigate competitive objections and position Appspace's differentiation confidently
- Product Launch & Campaign Readiness
- Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
- Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency
- Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches
- Cross-Functional Collaboration
- Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs
- Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets
- Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness.
Requirements
What you’ll need- 5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS
- Demonstrated experience building or scaling a sales enablement function, not just executing within one
- Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide
- Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)
- Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)
- Data-driven mindset — you track what you build and use results to iterate
- Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps
- Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work schedules
- Paid time off
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementcontent creationsales methodologydata analysiscompetitive analysisonboarding program designsales trainingdeal qualificationproduct knowledgesales process design
Soft Skills
communication skillsfacilitation skillscollaborationorganizational skillscoachingproblem-solvingadaptabilityleadershipcritical thinkinginterpersonal skills