Senior Product Researcher / Senior UX Researcher
ApprovalMax
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇷🇸 Serbia
Visit company websiteJob Level
Senior
About the role
- You'll build ApprovalMax's customer research practice while serving as a hands-on execution partner for PLG initiatives.
- Lead qualitative research to improve activation and conversion across the trial-to-paid journey
- Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
- Develop actionable behavioral segments based on customer journeys and desired outcomes
- Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
- Present insights to Product, Marketing, and leadership in decision-ready formats
- Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)
- Handle campaign setup, segmentation, deployment, and performance tracking
- Write customer-facing copy that drives engagement and activation
- Collaborate with PLG Manager on messaging strategy and targeting
- Monitor campaign performance and iterate based on data
- Partner with Product Marketing to validate messaging and positioning
- Build continuous feedback loops that translate insights into prioritized opportunities
- Support the PLG team with execution capacity as needed
Requirements
- 3+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions
- Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar)
- Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
- Proficiency with JTBD framework and behavioral segmentation
- Strong written communication skills for customer-facing content
- Experience with conversion optimization, onboarding research, or PLG environments
Benefits
- 26 days paid time off
- 1 additional day off for your Birthday
- Regular performance-based compensation reviews
- Remote office assistance
- Service years recognition financial reward
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product researchUX researchqualitative researchbehavioral segmentationconversion optimizationfunnel analysiscustomer interviewscopywriting
Soft skills
communicationcollaborationdata analysispresentation skills