Marketing Demand Generation Manager

Applitools

Demand Generation Manager at Applitools focusing on B2B growth marketing and demand campaigns. Overseeing strategic initiatives to convert awareness into revenue in a remote environment.

Posted 4/29/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events.
Audit and optimize the “leaky bucket.” Help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting.
Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts.
Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database.
Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks.
Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets.

Requirements

What you’ll need

4–6+ years of experience in B2B Demand Generation or Growth Marketing.
Strong proficiency in marketing automation (HubSpot or Marketo), including program building and segmentation.
Strong hands-on experience with Salesforce, including reporting, pipeline tracking, and identifying data or process issues.
Experience building and running webinar or virtual event programs that drive engagement and qualified leads
Proven experience generating pipeline through integrated campaigns and programs that deliver measurable results
Testing Rigor: Proven track record of using testing that results in measurable conversion improvements
Analytical Savvy: Ability to translate complex data sets into executive-level reporting (MQLs, SQLs, Pipeline Influence, and ROI).
Copywriting: Ability to create content and convert AI generated content into compelling copy, email sequences, and promotional content.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Applitools Website LinkedIn All Job Openings 51 - 200 employees Founded 2015 ☁️ SaaS 🤖 Artificial Intelligence 🤝 B2B 💰 Private Equity Round - Applitools on 2021-01 SaaS
Artificial Intelligence
B2B Applitools is a company that provides an AI-powered visual testing and monitoring platform for automated visual regression testing of web, mobile, and desktop applications. It offers cloud-based SaaS tools that integrate with CI/CD pipelines and popular test frameworks to help development and QA teams detect visual bugs and ensure UI consistency. Applitools primarily serves B2B and enterprise software teams focused on improving test accuracy and accelerating release cycles. Marketing Demand Generation Manager Job not on LinkedIn 🔥 20 minutes ago 🗽 New York – Remote 💵 $85k - $105k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events.
Audit and optimize the “leaky bucket.” Help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting.
Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts.
Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database.
Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks.
Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets. 🎯 Requirements
4–6+ years of experience in B2B Demand Generation or Growth Marketing.
Strong proficiency in marketing automation (HubSpot or Marketo), including program building and segmentation.
Strong hands-on experience with Salesforce, including reporting, pipeline tracking, and identifying data or process issues.
Experience building and running webinar or virtual event programs that drive engagement and qualified leads
Proven experience generating pipeline through integrated campaigns and programs that deliver measurable results
Testing Rigor: Proven track record of using testing that results in measurable conversion improvements
Analytical Savvy: Ability to translate complex data sets into executive-level reporting (MQLs, SQLs, Pipeline Influence, and ROI).
Copywriting: Ability to create content and convert AI generated content into compelling copy, email sequences, and promotional content. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Demand Generation Manager 🔥 1 hour ago Payscale 501 - 1000 👥 HR Tech ☁️ SaaS Website LinkedIn All Job Openings Demand Generation Manager at Payscale responsible for driving customer growth through targeted campaigns and collaboration with Sales and Product Marketing teams. 🇺🇸 United States – Remote 💵 $95.1k - $142.7k / year 💰 $7M Venture Round on 2011-07 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Campaign Manager, Offshore Wind Energy 🔥 18 hours ago NWF International 1 - 10 🤝 Non-profit 📚 Education 🌍 Social Impact Website LinkedIn All Job Openings Northeast Campaign Manager leading offshore wind advocacy for the National Wildlife Federation. Engage in campaign strategy and stakeholder relationships in New England, New York, and New Jersey. 🇺🇸 United States – Remote 💵 $72k - $85k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Demand Generation Manager 🔥 21 hours ago Fieldguide 11 - 50 🤖 Artificial Intelligence 💸 Finance ☁️ SaaS Website LinkedIn All Job Openings Demand Generation Manager at Fieldguide leading strategic marketing campaigns and leveraging AI to enhance B2B engagement in a remote-first company. 🇺🇸 United States – Remote 💵 $120k - $140k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Paid Media Manager, SEM 🕒 Yesterday SonderMind 201 - 500 🧘 Wellness ☁️ SaaS 👥 B2C Website LinkedIn All Job Openings Paid Media Manager leading SEM strategy and execution for SonderMind, enhancing access to mental health care. Overseeing Google Ads and optimizing campaign performance. 🇺🇸 United States – Remote 💵 $110k - $130k / year 💰 $150M Series C - SonderMind on 2021-07 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Senior Manager, Paid Search 🕒 Yesterday Tinuiti 1001 - 5000 Website LinkedIn All Job Openings Senior Manager overseeing full lifecycle of paid search campaigns and leading a marketing team. Collaborating with clients and driving strategic results for campaigns at Tinuiti. 🇺🇸 United States – Remote 💵 $105k - $125k / year 💰 Debt Financing on 2019-08 ⏰ Full Time 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

B2B Demand GenerationGrowth MarketingMarketing AutomationSalesforceWebinar ProgramsIntegrated CampaignsTesting RigorAnalytical SkillsCopywritingConversion Optimization

Soft Skills

CollaborationAnalytical SavvyCommunicationProblem SolvingCreativityStrategic ThinkingAttention to DetailProject ManagementAdaptabilityLeadership