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Sales Executive
Appello UKSales Executive at Appello driving growth in housing and social care sectors. Promoting digital solutions and managing relationships across new and existing customers.
About the role
Key responsibilities & impact- Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve
- Champion Appello’s digital solutions across the UK housing and social care sectors
- Build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry-leading value
- Promote Appello Digital Solutions
- Understand the challenges faced across UK housing and social care
- Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media
- Attend industry events and conferences to build insight and connections
- Log and manage all opportunities through the CRM system
- Build and maintain a strong sales pipeline to achieve department and role targets
- Hit financial and order-intake goals while protecting margin
- Keep CRM records accurate and up to date
- Create Account Development Plans for major prospects
- Engage stakeholders effectively across the sales cycle
- Promote suitable solutions using multiple communication channels
- Resolve client queries promptly and professionally
- Drive revenue and profit growth within existing accounts
- Maintain financial targets for retained business
- Keep CRM documentation current
- Develop Account Development Plans for key clients
- Manage stakeholders to ensure long-term relationship success
Requirements
What you’ll need- Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
- Skilled in the sales process, account management, and working closely with external customers
- Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
- Competent with CRM systems (Microsoft Dynamics or similar)
- Educated to GCSE/O-Level/NVQ Level 2–3 or equivalent
- Experience within social alarms, monitoring, digital telecare, or telecoms sectors
- Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
- Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies
Benefits
Comp & perks- 161 hours holiday rising to 175 hours with length of service plus Bank Holidays
- We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app!
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Free on-site parking
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
new business developmentaccount managementsales processformal sales methodology trainingmonitoring centres knowledgedispersed alarm solutions knowledgedigital telecare technologies knowledge
Soft Skills
relationship managementstakeholder engagementcommunicationproblem resolutionpresentation skills
Certifications
GCSEO-LevelNVQ Level 2NVQ Level 3