Brand Manager

Appello UK

Brand Manager at Careline365 shaping customer experience and leading brand strategy delivery. Collaborating with teams to ensure consistent brand messaging and optimal customer engagement.

Posted 5/11/2026full-timeNorwich • 🇬🇧 United KingdomMid-LevelSenior💰 £40,000 - £50,000 per yearWebsite

About the role

Key responsibilities & impact

As our Brand Manager at Careline365, you’ll play a key role in shaping how our customers see, feel and experience our brand.
You’ll lead the delivery of our brand plan and growth priorities.
Ensure every touchpoint—from campaigns to content—reflects a consistent, high‑quality brand experience.
Collaborate with teams across the business to translate brand strategy into clear plans and priorities.
Oversee content across all channels, maintain brand consistency, and influence the full customer journey.
Use customer insight, performance data to optimise experiences and strengthen both brand perception and commercial performance.
Line manage the Assistant Brand Manager and collaborate with key teams including eCRM, Customer Care, Sales, E-commerce, Development and Performance.

Requirements

What you’ll need

3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients.
Proven experience delivering brand plans and campaigns across multiple channels.
Confident working cross‑functionally with sales, digital, CRM and customer teams.
Strong understanding of brand fundamentals, multi‑channel marketing and customer journeys.
Excellent organisational and planning skills.
Commercial awareness with the ability to link brand activity to performance.
Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content.
Able to work with insight and performance data to guide decisions and prioritisation.
Understanding of how customer insight is generated and used.
Degree or equivalent experience in design, digital media or a related field.
Customer‑focused, insight‑led and a clear, confident communicator.
Collaborative, proactive and delivery‑driven.
Calm, resilient and able to work well in a fast‑moving environment.

Benefits

Comp & perks

187.5 hours holiday plus bank holidays.
Private Medical Cover - Individual Cover
Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friends’ discounts on our services & products
Pension Scheme, up to 3% Company matched
Free on-site parking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementmulti-channel marketingcampaign deliverycustomer journey optimizationperformance data analysiscontent oversightbrand strategy translationcommercial performance linkagecustomer insight generationplanning and organizational skills

Soft Skills

collaborativeproactivedelivery-drivencalmresilientclear communicatorstrong judgementcustomer-focusedinsight-ledcross-functional teamwork