Appello UK

Marketing Executive

Appello UK

full-time

Posted on:

Location Type: Hybrid

Location: New Milton • United Kingdom

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Salary

💰 £24,500 - £25,500 per year

Job Level

Junior

About the role

  • Power digital campaigns that build our brand, fuel growth, and connect us with the housing and care sectors that matter most
  • Running high‑impact digital campaigns across LinkedIn, paid ads and email
  • Creating and scheduling engaging social content that builds Appello’s brand and voice
  • Managing and optimising LinkedIn Ads to drive quality B2B leads
  • Building smart email journeys and automation in HubSpot to nurture, upsell and cross‑sell
  • Tracking performance and turning data into actionable insight
  • Keeping HubSpot, website content and landing pages clean, compliant and conversion‑focused

Requirements

  • Proven experience in a B2B marketing role
  • Hands‑on experience managing and optimising LinkedIn Ads campaigns
  • Strong working knowledge of HubSpot (CRM and Marketing Hub)
  • End‑to‑end email marketing experience — from design and automation to reporting
  • Confident B2B copywriting skills across email, social and web
  • Data‑driven mindset with the ability to analyse performance and optimise campaigns
  • Strong organisation skills with the ability to manage multiple campaigns at pace
  • Self‑motivated, proactive, and comfortable owning your workload
  • A collaborative team player with great attention to detail and brand consistency
  • Experience in the housing, technology or care sectors (Desirable)
  • Experience managing websites and landing pages via HubSpot CMS (or similar) (Desirable)
  • Background working in a small, agile marketing team (Desirable)
  • Degree in Marketing, Business, Communications (or equivalent experience) (Desirable)
  • HubSpot Academy certifications and/or CIM qualification (Desirable)
  • Basic SEO knowledge and familiarity with tools like Canva or Adobe (Desirable)
  • Understanding of the UK housing sector and B2B procurement challenges (Desirable)
Benefits
  • 161 hours holiday pa plus bank holidays
  • We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
  • 24/7 employee assistance programme with an easily accessible app!
  • Family and friends’ discounts on our services & products
  • Pension Scheme, up to 4% Company matched
  • Free on-site parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingLinkedIn Ads managementHubSpotemail marketingcopywritingdata analysiscampaign optimisationSEOautomationcontent creation
Soft Skills
organisationself-motivatedproactivecollaborativeattention to detailbrand consistencyability to manage multiple campaignsdata-driven mindsetcommunicationteam player
Certifications
HubSpot Academy certificationsCIM qualificationdegree in Marketingdegree in Businessdegree in Communications