Brand Design Lead

Appcues

full-time

Posted on: 2/17/2026

Location Type: Remote

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💰 $140,000 - $160,000 per year

About the role

Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables.
Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity.
Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable.
Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences.
Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher.
Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.

You’re comfortable being both the strategic taste-maker and the hands-on producer.
You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to create direction from the ground up.
You’re an expert at creating a consistent brand experience across channels consistently.
In addition to your design skills, you have experience using Webflow to bring your website designs to life.
You know how to experiment and adapt your creative based on data insights.
You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders.
You’re comfortable operating on a lean team and with a modest budget

Benefits

100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.
Well-being - You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
Coworking space, on us - Home office not cutting it? We'll reimburse your monthly co-working fees.
Equity - We want everyone invested in our success. We grant every employee equity in the company.
Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a twice a month all-hands meeting called Allcues, a weekly newsletter and an annual learning stipend.
Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web designdata visualizationinfographicsbrandingcreative strategyAI prototypingWebflowvisual consistencyuser experience designcampaign enhancement

Soft Skills

strategic thinkingresults-driven mindsetadaptabilitycommunication skillscollaborationcreativityproblem-solvingpresentation skillsteamworkinitiative