Appcues

Brand Designer

• Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables.
• Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity.
• Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable.
• Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences.
• Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher.
• Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.

Brand Design Lead

Product Designer

• Translate product and company vision into opinionated, future-forward design direction across major product areas
• Think beyond near-term delivery to explore long-term opportunities, using concepts and prototypes to shape product evolution
• Define and champion design principles and systems that support enterprise-ready, AI-forward experiences
• Lead complex, ambiguous design problems end-to-end, from framing and exploration through execution and refinement
• Partner deeply with Product, Engineering, and GTM to influence roadmaps and strategic decisions
• Use customer research, product data, and insight to inform decisions while applying strong independent judgment
• Raise the bar for design quality through critique, mentorship, and design leadership without people management

Brand Design Lead

Principal Product Designer