Appcues

Senior Performance Marketer

Appcues

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $135,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop, own, and communicate paid marketing strategy. You’ll own the pipeline goal from paid channels. You’ll be expected to define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know how to build a plan to hit your number, and if something’s off you know when and how to pivot.
  • Manage and optimize campaigns. You’ll write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network. You’ll regularly refine audience targeting to ensure we’re always reaching the right people with the right message.
  • Experiment with new channels. You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance.
  • Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.
  • Elevate technical execution: Your expertise will help us improve marketing operations, website performance and cross-functional handoffs. You’re excited to figure out how AI can help automate processes and improve velocity.

Requirements

  • You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to build something from scratch
  • You’re an expert with experience across a variety of paid channels. You know the search landscape and the ideal benchmarks for PPC, CPM, and ROAS
  • You have strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools
  • You know how to experiment and adapt your strategy based on data insights
  • You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders
  • You’re comfortable operating on a lean team and with a modest budget
Benefits
  • 100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.
  • Well-being - You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
  • Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
  • Coworking space, on us - Home office not cutting it? We'll reimburse your monthly co-working fees.
  • Equity - We want everyone invested in our success. We grant every employee equity in the company.
  • Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a twice a month all-hands meeting called Allcues, a weekly newsletter and an annual learning stipend.
  • Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid marketing strategycampaign managementad copywritingaudience targetingPPCCPMROASdata analysismarketing operationsAI automation
Soft skills
results-driven mindsetadaptabilityanalytical skillscommunication skillscollaborationcreativityproblem-solvingpresentation skillsstrategic thinkingmotivation