Apothékary™

Retention Manager

Apothékary™

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Apothékary is looking for a data-driven and customer focused Retention Manager to join our growing team.
  • This role will report to the Head of Marketing and will play an integral role in executing a high performing customer retention program.
  • Plan monthly email campaigns together with the email agency to support priority brand and sales channel initiatives.
  • Manage Asana projects to ensure timely delivery of assets, email builds in Klaviyo, SMS builds in Attentive, and delivery scheduling.
  • Manage email flows and pop ups to optimize conversion and LTV on DTC.
  • Collaborate with internal and external creative resources to ideate, brief, and copywrite email/SMS campaigns and flows.
  • Report on email/SMS metrics and work with the team to deliver on monthly objectives.
  • Create and implement monthly plans to grow loyalty program, growing members, revenue, and engagement.
  • Leverage loyalty data to strengthen brand differentiation and improve customer retention and lifetime value.
  • Continuously optimize subscription programs plans to grow subscribers, repeat purchases, and LTV.
  • Work with cross functional partners to support retention across multiple channels including Amazon, Tik Tok Shop, and retail.
  • Manage consumer surveys related to brand experience, product experience, and product results.
  • Measure and report on retention performance metrics, list growth, and cohort performance.
  • Manage weekly and monthly performance KPIs.
  • Monitor consumer feedback from Customer Service and implement learnings into retention planning.

Requirements

  • Strong analytical mindset with experience in CRM, retention marketing, lifecycle management, and customer-level metrics (cohorts, LTV, segmentation).
  • Proficient with email/SMS marketing platforms (Klaviyo and Attentive) and personalization tactics, with a passion for understanding consumer behavior and driving engagement.
  • Proficient with subscription platforms (e.g. Recharge)
  • Demonstrated experience driving eCommerce revenue in prior relevant roles, with the ability to interpret data and act on results.
  • Effective collaborator with experience working with teams and building strong cross-functional relationships.
  • Highly organized with the ability to manage multiple projects, adapt to change, and maintain a proactive, “can‑do” mindset.
  • Excellent written, verbal, presentation, and cross-team communication skills.
  • Ability to maintain confidentiality, work well with others, and thrive in a fast-paced environment.
  • Bachelor’s degree
  • 4-5 years of experience in CRM/Digital Marketing/Direct Marketing
  • Experience working with ecommerce platforms (like Shopify)
  • Experience working with CRM platforms (like Klaviyo and Attentive)
Benefits
  • Comprehensive health, dental and vision plans
  • Monthly paid Mental Health Days in addition to PTO
  • Monthly Apothékary product stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMretention marketinglifecycle managementcustomer-level metricsemail marketingSMS marketingsubscription platformseCommerce revenuedata interpretationcohort analysis
Soft Skills
analytical mindsetcollaborationorganizational skillsadaptabilitycommunication skillsproactive mindsetconfidentialityteamworkproblem-solvingcustomer focus
Certifications
Bachelor's degree