Apothékary™

Content Coordinator

Apothékary™

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $45,000 - $55,000 per year

About the role

  • Content Creation (Paid & Organic)
  • - Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo).
  • - Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery.
  • - Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent.
  • - Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from.
  • - Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions.
  • - Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance.
  • - Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging.
  • Platform Management & Broadcast Channel
  • - Own our Instagram Broadcast Channel. This is our "inner circle" - you’ll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops.
  • - Transition followers from "passive observers" to "active participants" by fostering two-way conversations.
  • - Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding.
  • - Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms.
  • - Support Social Team with weekly reporting.
  • Community Building
  • - Execute strategies to grow our community footprint through partnerships, challenges, and outreach.
  • - Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community.
  • - Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next.
  • - Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty

Requirements

  • The "Creator" Eye: You have a portfolio (or a personal TikTok/IG) that proves you know how to hook an audience in the first 3 seconds.
  • Technical Chops: Proficiency in CapCut, Adobe Premiere Rush, or similar mobile editing suites. You know your way around a ring light and a mic.
  • Professional Experience: 1-2+ years of work experience in social media and brand marketing. A degree in Marketing, Communications, or a related field is preferred.
  • The Balancing Act: A detail-oriented self-starter with a knack for multitasking and the ability to move seamlessly between independent creative sprints and team collaborations.
  • Wellness Obsessed: A genuine passion for the health and wellness industry and the power of storytelling.
  • **Bonus Points:**
  • Previous experience at a high-growth, fast-paced startup.
  • Entrepreneurial mindset
  • Familiarity with Asana to manage content requests and projects
  • Based near NYC preferred. Open to applicants located in major markets.
Benefits
  • Comprehensive health, dental and vision plans
  • Monthly paid Mental Health Days in addition to PTO
  • Monthly Apothékary product stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationvideo editingcopywritingsocial media marketingcommunity outreachmultitaskingaudience engagementperformance analysisphoto editingbrand marketing
Soft Skills
detail-orientedself-starterteam collaborationcreativitycommunicationadaptabilityproblem-solvingentrepreneurial mindsetrelationship buildingactive listening
Certifications
degree in Marketingdegree in Communications