Paid Traffic Specialist – iGaming

Apostou.Bet

Especialista em tráfego pago gerenciando Google Ads e Meta Ads para aquisição de usuários na Apostou.bet, plataforma brasileira de entretenimento digital. Otimizando CAC, ROAS e campanhas em escala.

Posted 8/12/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced proficiency in Paid Media management, particularly with Meta Ads and Google Ads, while effectively optimizing campaigns for performance metrics such as CAC and ROAS. Capable of leveraging data analysis, A/B testing, and AI tools to drive insights and improve campaign outcomes.

Highest-signal resume keywords

Advanced Proficiency In Meta AdsIntermediate Proficiency In Google AdsExperience With A/B TestingKnowledge Of GA4 And TrackingStrong Focus On Performance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementCampaign StructuringPerformance OptimizationData AnalysisBidding StrategiesTargeting TechniquesAttribution ModelsPerformance Metrics AnalysisCreative Direction ContributionInvestment Planning

Soft Skills

Analytical MindsetResults-OrientedCollaborativeAutonomous OperationProblem-Solving

Tools & Technologies

GA4Meta AdsGoogle AdsLookerPower BICAPIPixelsEventsAI ToolsAnalytics Tools

Certifications & Qualifications

Google Ads CertificationMeta Blueprint CertificationGA4 Certification

Industry Keywords

IGamingFintechE-CommerceHigh-Volume AppsGrowth TeamsStartupsSeasonality PlanningPerformance ImprovementCampaign ScalabilityCompliance With Google And Meta Policies

About the role

Key responsibilities & impact

Manage and ensure CAC FTD and D-0 ROAS targets
Structure campaigns for scalability, including campaigns, ad sets and naming conventions
Perform daily optimizations such as pausing, scaling and adjusting bids and audiences
Plan and execute A/B tests for creatives, audiences, formats and landing pages
Monitor performance in real time and act quickly on deviations
Identify root causes of performance issues and resolve them rapidly
Collaborate with the creative team to produce new ads
Ensure tracking is working correctly, including pixels, GA4, events and CAPI
Build investment plans aligned with the calendar and seasonality
Support weekly performance analyses and generate insights
Ensure compliance with Google, Meta policies and regulation
Document tests, learnings and best practices
Use AI for optimization, analysis and hypothesis generation
Operate autonomously and take ownership of performance improvement

Requirements

What you’ll need

Minimum 5 years of experience working with Paid Media
Experience managing significant budgets (high investment)
Advanced proficiency in Meta Ads
Intermediate proficiency in Google Ads
Strong focus on performance metrics, including CAC and ROAS
Experience structuring and optimizing campaigns at scale
Knowledge of tracking, including GA4, pixels, events and CAPI
Experience with structured A/B testing and data analysis
Knowledge of bidding, advanced targeting and lookalikes
Familiarity with data-driven attribution models
Experience with analytics tools such as GA4, Looker, Power BI or similar
Analytical, hands-on and results-oriented profile
Experience in iGaming, fintech, e-commerce or high-volume apps
Certifications in Google Ads, Meta Blueprint or GA4
Postgraduate degree or specialization in Performance or Growth
Experience planning media by seasonality
Ability to contribute to creative direction
Experience in high-performance environments such as growth teams/startups
Use of AI applied to paid media and data analysis

Benefits

Comp & perks

iFood benefits
Health insurance
Dental care
Transportation support
Birthday day off
Bonus program
Benefits applicable to CLT contracts