Senior Marketing Manager

apoplex medical technologies

Senior Marketing Manager leading marketing strategies and campaigns for a medical technology company, utilizing AI-driven insights and a strong marketing background.

Posted 6/29/2026full-timeRemote • 🇩🇪 GermanySenior💰 €75,000 - €90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing, including positioning, STP, campaign architecture, and KPI management, while leveraging AI tools for market analysis and content development.

Highest-signal resume keywords

Strategic Marketing ExperiencePositioning & STPCampaign ArchitectureChannel Mix ManagementAI Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisCampaign DesignKPI ManagementBrand ManagementSales Enablement Materials

Soft Skills

Decision-MakingCollaborationCommunication

Tools & Technologies

AI ToolsLLMsSEO

Certifications & Qualifications

Degree in MarketingDegree in Business Administration

Industry Keywords

Market IntelligenceBrand ArchitectureDACH MarketProduct LaunchesChannel Strategy

About the role

Key responsibilities & impact

Positioning & strategy: you develop positioning and STP (segmentation, targeting, positioning) based on real market analysis and derive the marketing strategy from it
Brand architecture: you design and manage the brand across multiple products and markets (DACH, with future scope to UK/ES/USA)
Campaigns & launches: you design campaigns and product launches end-to-end: objective → message → channel → measurement
Market & competitive intelligence: you turn market observation into decision-ready battlecards for sales
Content & sales enablement: you are responsible for messages and materials (evidence, case studies, one-pagers, decks) that are clinically and economically convincing
Channel & KPI strategy: you set the channel mix (LinkedIn, newsletter, website/SEO) and manage marketing with clear metrics
Orchestration & budget: you manage AI, design partners, agency and event service providers and are responsible for your marketing budget (execution can be outsourced; you design and decide)

Requirements

What you’ll need

Several years of experience in strategic marketing: you have not only learned marketing concepts and strategies but have developed and implemented them yourself
Confident in core methods: positioning & STP, campaign and launch architecture, channel mix and KPI management
AI-native: you use LLMs daily as a lever for research, drafts and analysis
Degree in marketing/business administration or a comparable practical background

Benefits

Comp & perks

Flexible working hours
Remote-first: work where you are most productive
Small, owner-managed team (around 30 employees), short decision paths, real impact
Training and development opportunities
Mental health support
Work hard, play hard: regular team events
And much more!